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SEARCHHolly can finally share with you that FingerNailFixer is officially a registered trademark! Find out more about how she protects her business with a logo.
What’s in a name? What’s in a logo? I like to think that my name as FingerNailFixer and the turtle girl logo bring to mind trustworthy advice and education with heart. This means my reputation is essentially tied into the logo and my name. After working so many years to establish your trust and bring you as much education as I can, it's time to recognize that I need to protect my name and logo. I take the responsibility of recommending things seriously and would not suggest something to other nail professionals that I would not personally be willing to buy. This means I don't want someone to post that their product is "FingerNailFixer approved" or "suggested" without my permission. Also, I wouldn't want to find someone using that as a business name fraudulently.
What to do for protection? The logical step seemed figuring out what I needed; therefore, I had to find a lawyer. First step there is finding a lawyer that will take you seriously. This is harder than you would think, especially in Iowa. It reminded me of a few years ago when I tried finding an agent and was laughed at, hung up on, etc. The same thing occurred in the lawyer search. I finally looked up lawyers that had good BBB ratings and specialized in Copyright and Trademark Law. This brought me to David Nelmark at Belin McCormick in Des Moines. Not only did he have the decency to reply to my email, but he gave me the impression of actually being open to discussion of my needs. I went for a consultation and was pleasantly surprised to find that not only was he willing to help me, he took me seriously. David had done some internet research into me and what I did to get an idea of what my needs would be. This was just the beginning of the amazing job he did; I have been so thrilled to have such an amazing lawyer throughout this process. I followed his advice and now a little over a year later, I can finally share with you that FingerNailFixer® is now a registered trademark!!
This means I can use the cool 'circle R' (®) symbol after my name and have the ability to protect it, which I hope also in the long run protects you!
Here I am sharing a very comprehensive and well-rounded almost back to work package of information for you from Virox (Rejuvenate) that is the complete set of materials to help you feel confident that everything is in place and ready to go, even if you are already back at work!
Every Tuesday for the next four weeks, Holly will be doing an alcohol ink tutorial.
National Nail Tech Day is May 30, and to celebrate YOU, Virox and I would like to offer up the opportunity to win a canister of disinfecting wipes.
Join me Wednesday evening 5/27/20 for a Live chat on Facebook with Dr Spalding to get some idea of what it takes to be that level of clean and safe.
If your salon has re-opened, you may have found some challenges with wearing a face shield while working. If not, here are some tips that could help save you some headaches when you do get back.
This video is a really awesome resource for figuring out a reasonable hourly rate for yourself in addition to seeing the average your area can bear in service prices in some ways.
Have you ever heard of the stages of grief? With everything going on, we are grieving our “normal”. That means you should give yourself permission to feel the way you feel.
Has all this PPE business got you down? Does it feel like it cramps your style? One way to help it cheer you up which will in turn cheer up your clients is to add some sparkle.
For those of you that like a little data with your info, here is some really interesting information from salon owner Michele Baker in Georgia. Being one of the first states to open left the salon owners to scramble to learn a lot of things on their own and many have been generous in sharing things they have figured out to help make operating in the COVID-19 world more systematic and understandable.
Holly orders Wildflowers Nails in a Box and tries it out Live.
Holly demonstrates how to do a vertical ombre on nails with the help of Winnie Huang.
Holly shares two videos to help you practice your liquid and powder technique.
Holly and Shelena Robinson show how to make a runway rose fit for everyday.
Holly helps you practice your hard gel technique.
Holly will be doing two Instagram Lives next week on PPE.
It has been quite a while since I made a video for the e-file chronicles so an update to that seemed in order. The latest installment is removing gel-polish from an enhancement.
Holly has a jam-packed week of live talks and demos on social media!
