How to Build a Brand: Winning Marketing Strategies with Elyse Rox
Salon owner and stylist life coach Elyse Rox gives us tons of insight on how she built herself a winning brand, and how you can do the same.
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SEARCHMENUSEARCHSalon owner and stylist life coach Elyse Rox gives us tons of insight on how she built herself a winning brand, and how you can do the same.
If you can build a small yet dedicated following on social media, you could become a “micro influencer,” gaining exposure, growing your clientele, and building your brand.
Newly-launched Onekind doesn't discriminate in pricing for men vs women. Read about this breakout brand and the booming business in skincare.
Lavette shows how to celebrate your salon with your wardrobe
Branding and marketing in STYLE!
“Update your salon interior to have a cute place to take pictures — even a small corner will do,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing.
Keeping these important points in mind will take you a long way toward creating an indie polish brand that succeeds.
The beauty industry may be one in which you can allow your creativity to flow, but if your goal is to launch your own polish line, you’ll need a roadmap to get you to from conception to finished product. Here’s some advice from an indie polish maker who has successfully made the journey from nail tech to entrepreneur.
The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.
According to Relate (www.therelationaleconomy.com) there are four questions you should ask yourself when figuring out which trends to jump on board with.
Get a custom-made self-portrait logo to brand your nail business.
We live in the age of the entrepreneur, where you are no longer an individual — you are a company! Everything you do — or don’t do — communicates the value of your personal brand.
Creating a business culture that thrives is something that takes constant attention, constant improvement, and constant re-evaluating if you want to give your business a jump start, managing the culture is key to your success. Complete these exercise to hone your salon vision, mission, and purpose.
More and more salons are making use of step-and-repeat-style backgrounds when photographing their nail art for the web. Take a look at why these chic and simple advertising tools are catching on and how you can join the party.
Check out this gallery of step-and-repeat-style photos for your nail art. It's a chic and simple way to brand your salon and show off your work at the same time!
Holly can finally share with you that FingerNailFixer is officially a registered trademark! Find out more about how she protects her business with a logo.
Orly International introduces a new sophisticated look in all company facets, including an updated logo, packaging, in-store displays, and a newly designed website. The redesigned orlybeauty.com features video tutorials, how-to tips and insight on color and nail trends This video takes viewers behind the scenes of Orly's evolution.