Essence Glam Squad Talks Nails
The Essence glam squad gives advice on affordable beauty solutions under $20. Squad member Pam says, "Trend-charting colors and salonworthy tools make manis an affordable indulgence."
M2M Damore-Jon A Nail Artist's Creation
Nail tech Myrdith Leon-McCormack, whose work has been seen on the runway for famous designers, created her own line of polishes, M2M DamoreJon Natural Nail Care.
A Minty Trend
Redbook Magazine says mint "gives all your fashion and beauty basics a refreshing twist."
Try a Rounded Oval Shape, CND Trend Expert Says
Jan Arnold, CND's trend expert, tells Redbook Magazine the new nail shape to have is a rounded oval on short- to medium-length nails, which results in a more feminine look.
Smiles Come in All Shapes and Sizes
When it comes to that happiest part of the nail we all know and love, there’s no one right way to make it perfect. Smile lines can adapt to the nail to complement the shape and design of the nail. Akzentz educator Gina Silvestro of Gel Essentials in Cranston, R.I., shows her ideal smile lines for several different nail shapes.
Groupon: Quick Sales, New Clients
Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.
For Members Only
From cafés to pharmacies, customer loyalty programs are earning people points that translate into savings. Some salons have taken advantage of these programs as a creative way to expand their customer base. “Loyalty programs open an opportunity to develop relationships with your clients, and they create repeat business because there is an incentive to return to your salon,” says Nicole Leinbach Reyhle, founder of Retail Minded in Chicago.
What Are…The Spring Color Trends?
Designers bring splashes of sunshine to the runway for spring 2010.
Fashionable Nails, Fashion Week Win
Nail artists compete in a challenge to win a trip to New York City Fall Fashion Week.
by Sree Roy
Take a Tip From ... Jessica Cosmetics' Jessica Vartoughian
Jessica Vartoughian has a few tricks up her sleeve thanks to the last three decades of taking care of Hollywood’s elite fingers and toes.
by Tim Crowley
Prevent Nail Stains from Dark Polish
Have clients coming in with stained nails? Instyle reveals the remedy for getting rid of nail stains that come from dark polish.
Color of the Moment: Neutral
According to InStyle, a mixture of warm gray, cappuccino brown, and mauve create "the newest neutral for nails," with undertones that are flattering on all skin tones.
Matching Silver Accessories
Marie Claire features futuristic silver accessories, ranging from makeup to purses to nail polish to sandals. Try CND in Silver Chrome for this matching effect.
Ballet-Pink
According to Marie Claire, cosmetic companies are following the runway dance trend with ballet-pink palettes and feminine scents. One polish example: Essie in Prima Ballerina.
Eye-Catching Laptops from OPI, Runway Designer
Vivienne Tam's eye-catching butterfly notebooks were seen on the runway, and OPI's Hong Kong colors are now available on Dell laptops.
Chipped Nails a No-No
Cosmopolitan magazine says chipped nails just don't make a great first impression. According to celeb manicurist Elle, nail color pens are the solution.
Prepping for a Saturday Night Out
For extra drying time, Friday's routine includes an at-home manicure, according to Cosmopolitan.