Green Toes Gleam for Summer
InStyle magazine predicts that green toes will gleam on everyone this summer.
French Wrap Manicure
Dashing Diva’s French Wrap Manicure gives you a quick, easy, and perfect French that really lasts.
Fun Polishes, O-My.
The Spring 2010 Makeup O-Wards, given out by O Magazine, picked five “most whimsical colors for your toes”: Orly Snowcone, Nicole by OPI Yellow, OPI Jade is the New Black, Essie Tart Deco, and Estée Lauder Michael Kors Very Hollywood Bungalow Pink.
Shrek Forever After Polish Collection
Get Green with Envy with OPI’s Shrek Forever After polish line. Inspired by the DreamWorks Animation film, the polish features six limited-edition lacquers.
OPI Gets On Board with Beauty Bus Foundation
Beauty Bus Foundation is a non-profit organization that provides free in-home beauty and grooming treatments to empower homebound, terminally, and chronically ill people and their primary caregivers. OPI lent its support to the Beauty Bus Foundation as a sponsor of the first annual Beauty Drive fundraising event on April 25 in Los Angeles. The Beauty Drive highlighted beauty treatments from professional makeup artists, as well as manicurists from ROB|B, the nation’s first OPI Concept Salon.
Tweezerman’s Altruistic Initiatives Raise the Beauty Bar
Tweezerman’s Second Bottom Line program has been in place since the brand’s inception almost 30 years ago. The program supports humanitarian, environmental, community, and charitable organizations with a special focus on programs that support and empower women and children.
Beauty In the Desert Makes a Comeback
IBS (International Beauty Show) Las Vegas had a healthy attendance this year, with well-presented booths showcasing a lot of new and interesting nail products.
Online Press Releases Get the Word Out
Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.
by Thi Dao
Go Greige
Gray-beige polishes — also known as the “greige,” “taupe,” or “putty” trend — are showing up all over runways and adorning celebrities’ nails. Get the look in your salon this summer with these professional shades.
Mixing Gel Like a Mason
Looking to add a little more pop to your gels? Try mixing in some glitter. It’s fun to do in front of a client and it will show her you have skills beyond the mere limits of the jar.
West Coast Vs. East Coast: A Day With 2 Celebrity Nail Techs
Associate publisher and editor Hannah Lee takes a look into the lives of two very in-demand, jetsetting celebrity nail techs for a day.
by Hannah Lee
What Is…Fruit-inspired Fashion?
Fruit-inspired colors and patterns brighten up summer styles, as the noted look of Carmen Miranda moves to the next level.
The Benefits of Being the “Best of”
“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?
On My Mind: Gel Mania
It’s been a while since the nail industry had something truly new to capture our imagination. But over the course of the last several years, several professional manufacturers have been fine-tuning gel technologies and the product developments are truly something to get excited about.
by Hannah Lee
Idyllic Acrylics
Amidst the gel-craze, acrylics have steadily been reinventing themselves to come out with better performing powders, and with brighter colors than ever. Here’s a collection of the newest acrylic powders on the market.
by Tim Crowley
Instyle's Deals & Steals
Instyle magazine lists Sephora by OPI nail polish in Teal We Meet Again as an ATM-friendly beauty buy for this summer.
On Second Thought, Try Nude Polish
Think red polish is hot? A CND nail pro tells Instyle magazine to think nude.