
The Salon Owner as Brand
Prompted by the advice of a beauty business consultant, nail tech and wellness expert Maisie Dunbar moved from her old salon to the new branded Maisie Dunbar Spa Lounge.
Editorial Assistant

Prompted by the advice of a beauty business consultant, nail tech and wellness expert Maisie Dunbar moved from her old salon to the new branded Maisie Dunbar Spa Lounge.

Orchard Nails opened in Corona, Calif., when the economy was at its worst, but co-owner Thomas Irwin says this meant the salon had “nowhere to go but up.”

Using free websites that distribute press releases to search engines can be an inexpensive and effective way to spread news and information about your salon.

Starting as a single hair salon, Visage has expanded to four locations with nail and hair services. With the goal of being “more things to more people,” it looks like Visage is on its way to a Knoxville takeover.

A 15-year resident of Rome, Stephanie Alliman owns Ari’s Nails, which caters to English-speaking tourists who flock to see the city’s ancient ruins, expatriates who have decided to stay, and Italians looking for some nail pampering.

Chicago-based Pure Rain Nail Spa’s success is a result of owner Ulzii Tsogtbaatar’s experience in business management and years of being a nail tech. The salon attracts young professionals and a larger-than-average base of male clients.

Sharmadean Reid, salon owner, magazine founder, blogger, and stylist, brings nail art to London with the trendy WAH Nails salon, gathering a following of young, creative women.

In opening Tierra Mia Organic Nail Spa, Justin Mitchell and Karina Restrepo bring water-based polish, Latin flair, and a designer’s keen eye to the Philadelphia nail world.

Prompted by the desire to create her ideal salon, esthetician and nail tech Victoria Vo sold her nails-only business and opened up a full-service location just two miles away. Decorating it herself and offering the services she’s always wanted, Ku’tur Nail Lounge and Salon has ended up being just right, the second time around.

Cindi Rice’s philosophy of one-on-one attention at The Nail Sanctuary has ensured that the owner-designed-and-operated salon’s appointment book is filled up to a year in advance.

Luxury brand Rock & Republic and Essie Cosmetics have joined creative forces to push forward this season’s matte trend.

The Paris-inspired salon The Pampered Girl is co-owned by friends and former coworkers Christina Yang and Alexandra Armstead. In divvying up the responsibilities and bringing new ideas to the table, they’re finding that two heads are better than one.

In designing the spa and lounge, Dunlap went for chic simplicity and clean lines. She wanted a place where girlfriends could congregate.

Under owner Misha Parham’s direction, My Sassy Nail Spa in Washington, D.C., has come to specialize in parties that include martinis, pole dancing, and tattoos.

San Franciscan couple Howard Hines and Maria Tan take a very hands-on approach to managing their salon, Tiptoes Nail Spa, despite juggling another full-time job and two kids.

From salon to nail school to high school vocational training, what started out as a slow-growing investment has now boomed into a still-growing “family” of nail techs.

From salon to nail school to high school vocational training, what started out as a slow-growing investment has now boomed into a still-growing “family” of nail techs.