One of the biggest reasons my salon is as consistently busy in the winter months as we are in the summer is that we promote services that need to be maintained on a four-week basis. For example, we have had advanced training in pedicures with a focus on serious results. We have cultivated relationships with physical therapists, podiatrists, and orthotics stores that recommend us and help feed our books. Clients receiving those sorts of services cannot afford to “take off” a few months.
To build these referral relationships, I spoke to clients about their podiatrists and physical therapists. Then I stopped by with my bio and information and talked to them about looking to build a referral relationship. I asked them for the best orthotics store and when I went there they were thrilled. They had been looking for someone like me to refer to! We brought the owner in to the salon to educate us and our clients and it went from there. — Heather Goodwin is a salon owner and coach with Inspiring Champions.