
Use Free Facebook Marketplace Ads to Gain New Salon Clients
Why aren’t more techs taking advantage of advertising opportunities on Facebook’s Marketplace when it’s totally free?

Why aren’t more techs taking advantage of advertising opportunities on Facebook’s Marketplace when it’s totally free?

Small Business Saturday is fast approaching! Here's how salons, spas and barbershops can create promotions that encourage customers to shop small.

So little time, so much to do on social media! Here’s what you should be doing daily, weekly, and monthly in order to make the best use of your time on Facebook and Instagram.

Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.
Sponsored by STX

D'Amertri's Aveda based out of Colorado celebrates Mother's Day with a promotion that gives clients a chance to win prizes including discounts on services, including a year of free haircuts.

Young Nails' Habib Salo and Melissa De La Cruz discuss three top marketing tips for nail professionals.

Nail tech and consultant Amy Masters aims to repair your salon finances with her live, interactive, online workshop: Keeping Profits in your Pockets.

Check out our FAQ below for answers to some of your top questions about using IGTV. Does it sound like a fit for your social media strategy?

If you’ve been struggling to turn “likes and comments” on your Facebook page into actual appointments and revenue, you will want to catch this free workshop from Sunnystorm Marketing.

Habib Salo discusses a DM he received from a customer about not being able to build a clientele, and the things you should actually do to turn things around.

When you show Facebook ads to your website visitors, they’re much more likely to claim your offer or book an appointment than anyone else on Facebook.

Woodbury, N.Y.’s ID Salon invites its staff and clients to take photos of things in and around the salon that they find inspiring and the salon chooses their favorites to make into cards.

Phorest’s Chris Brennan recommends that salons generate online reviews by asking for them from their top clients.

Winnie Huang demonstrates a black and white marble nail art design.

Learn how to use proper removal of gel nails to set yourself apart, build your professional reputation, and gain loyal clients.

Have you thought about creating a game plan for the year when it comes to in-salon and social media marketing?

Square Appointments now integrates with Instagram and Google, allowing salon owners to promote their business and acquire new customers right from their social media feed or search result.