Get The Look: NYFW - Christian Cowan Nail Designs
For Christian Cowan’s Spring/Summer 2027 collection, the designer drew inspiration from classic feminine silhouettes, reimagined with a cool edge and unexpected textures.
by Anne Moratto
Free Online Workshop: How to Grow Your Nail Salon Clientele on Facebook
If you’ve been struggling to turn “likes and comments” on your Facebook page into actual appointments and revenue, you will want to catch this free workshop from Sunnystorm Marketing.
by Staff
March 26, 2019
1 min to read
The Facebook game has changed for salons.
As a nail salon owner, you know that social media is crucial for having clients find you, getting more bookings, and growing your business.
You know this, and yet it feels like the game is always changing. It's getting harder to grab attention, and the time required to be constantly taking photos, writing captions, and posting seems never-ending.
The truth is, social media has changed, especially for beauty businesses. Your clients are out there, they can't wait to hear from you, but the type of content that will actually make you money and build your book is different from a few years ago.
We would love to invite you to a special live workshop being offered by Sunnystorm Marketing. It’s called “How to Use Facebook to Build Your Salon Clientele in 2019.”
You can register for the upcoming masterclass here: https://www.salonadsmadeeasy.com/masterclass.
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MelodySusie 17th Anniversary: Celebrating Every Nail Creation, Inspiring Story, and Fearless Step
MelodySusie is celebrating its 17th anniversary. It is a time to celebrate another year of growth, another year of innovation, and another chapter of the journey we've shared with nail lovers around the world. From first-time nail enthusiasts and bold creators to professionals turning passion into a career, we’re grateful for every person and community who has made nail artistry their own.
Sponsored by MelodySusie
Announcing the MODERN SALON 100 Class of 2026
Join us in congratulating this year's list of hardworking, game-changing individuals.
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
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Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Owners of Nationwide Nail Salon Business Made More Than $116 M in Unreported Cash Payments
A Texas man and woman pleaded guilty on Monday to operating a significant under-the-table cash payroll at their nationwide nail salon business.
by Anne Moratto
Nail Tech Event of the Smokies Celebrates 19 Years in Gatlinburg
The nails-only trade show welcomed 700 beauty professionals for education, shopping, networking and one unforgettable Smokies surprise.
by Staff
OPI Is Bringing Back Fan Favorites:
Some OPI nail colors became such classics that fans clamored for their return. And OPI--as always--paid attention to what clients and nail professionals were asking for.
by Anne Moratto
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai