5 Things I Won't Do as a Nail Tech
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
by Anne Moratto
5 Steps To Transition From Beauty Professional To Successful Salon Owner
Salon Suite expert and consultant Karen Kaminski shares her experience and understanding of the Salon Suite market.
The Business Side of Beauty: Why You Aren't Making the Money
There's a business aspect to being a beauty professional that can be learned and mastered. Here are the main reasons why you might be struggling, and what to do about it.
GlossGenius Launches Genius AI
GlossGenius is launching Genius AI, the industry's first generative AI-powered marketing copilot.
Level Up Your Customer Experience
Salon owners Jessica and Charlie opened their first location in 2011, and brought American Express on board from day one. Find out how American Express helps them get the most out of their business.
Sponsored by Amex
How Do I Know If I'm Ready to Go Into a Salon Suite?
Many beauty pros are self sufficient, independent personality types and not really wanting a job or a boss. However, without the necessary business skills, time management know-how and a marketing plan many ‘jump out on their own’ and then fall pretty hard.
90 Nail-Related Hashtags for Nail Technicians
Some experts recommend using a minimum of 11 hashtags per post, while others suggest using 5-10 hashtags for optimal engagement. If you need a little help thinking beyond the traditional tag, here are 90 nail-related hashtags to spice up your next social caption.
How to Build a Brand: Winning Marketing Strategies with Elyse Rox
Salon owner and stylist life coach Elyse Rox gives us tons of insight on how she built herself a winning brand, and how you can do the same.
Representation in Beauty: How this Stylist is Breaking Down Cultural Barriers
Being unable to find bilingual stylists can be discouraging to the millions of primarily Spanish-speaking clients in the US. Here's how Daniel Montes makes them feel welcome in his salon.
Nailing Hollywood: A Dedicated Agency for On-Set Nail Artists
This dedicated agency, under the leadership of CEO Mazz Hanna, represents, educates, and advocates for on-set nail artists.
Common Guest Challenges and How to Resolve Them
How do you handle sore subjects with clients? See how Jesse Linares keeps client relationships top of mind when dealing with topics like price increases and lateness.
Salon Pro Tips for a Recession
How does a recession affect a salon professional, and why should you care?
Nail Business Basics: An Expert's Quick Take on What You Need to Know Now
The voice of experience is always valuable. We asked Chloe Nelson, lead manicurist and coordinator for the Woodhouse Spas, to share some short answer to some very basic nail business questions. They include must-know skills, to pricing strategies, and even what's trending.
Profit With Pedicures by Finding the Feet
There is a tremendous amount of money to be made in feet. Here are some ideas for getting your creative marketing juices flowing and some suggestions for how-to find the feet.
Understanding SEO and How to Leverage It
Boosting your SEO so your salon lands on Page One of Google's search results can make a world of difference to the number of new clients you lure in. Imaginal Marketing's Lauren Bakos walks you through the basics.
The Road to Independence
Learn from those who just recently went independent, as well as those who have been doing it for years, what it’s REALLY like to take the leap to becoming an independent salon professional.
Nail Techs Offer Advice to Newly-Licensed Nail Professionals
To the question, "What is one piece of advice you'd give to someone who is just starting out and newly-licensed?" there were many great responses.