The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
by Anne Moratto
Prepare for Small Business Saturday® with American Express
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
November 27, 2024
Image Courtesy of Getty Images
In partnership with
3 min to read
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday®, which celebrates its 15th year in the U.S. on November 30, 2024. Consumers can take their shopping into the small businesses in their communities.
But Small Business Saturday® isn’t just another day to shop. American Express founded Small Business Saturday® in 2010 coming out of the U.S. financial crisis to help drive consumer spending at small, independently owned merchants and restaurants during the critical holiday shopping season.
Salons are no exception. Clients can stop by their salon on Small Business Saturday® to look for deals on their favorite beauty brands, purchase gift cards, and maybe even treat themselves to a few favorites.
According to a February 2023 Nilson report, 72 percent of shoppers said Small Business Saturday® makes them want to shop and dine at small, independently owned retailers and restaurants all year long.
A Supportive Partner
This year, on the 15th Small Business Saturday®, tap into tips, tools, and free marketing assets designed to help fuel your growth journey from the Shop Small Resource Hub. While seasonal retail revenue is a welcome profit boost during the holiday season, planning and preparing for it can be overwhelming.
American Express recognizes busy owners need extra support and has created the Business Savings Suite, where salon owners can save on a collection of services curated by American Express to help your business and improve your marketing. Your business can unlock more than $4,400 in total savings by taking advantage of all the offers on The Business Savings Suite.**
On the Shop Small Resource Hub, owners can access all sorts of tools like ready-to-use social posts and printable posters to connect with your customers online or in-salon this holiday season and all year round, or free signs and supplies that can be place in your salon and at your register.
This holiday season, take advantage of all American Express has to offer and maximize your salon’s potential for growth.
**This spend statistic is an aggregate of the average spend as reported by consumers who shopped small on Small Business Saturday in surveys commissioned by American Express reporting spend habits on Small Business Saturday since 2012. It does not reflect actual receipts, sales or American Express Card Member spending data. Each such survey was conducted online among a nationally representative sample of U.S. adults. The data was projected from the samples based on then- current U.S. Census estimates of the U.S. adult population (18+).
**4In order to unlock the maximum total savings, merchants must make several purchases of advertising services, accounting services, cybersecurity services and other services, and enroll in multiple automatically renewing subscription plans for the entire length of the respective offer period. Offers and value of offers are subject to change without notice to you. Visit americanexpress.com/merchantoffers to see current offers.
Topics:brand marketingsalon marketingAmerican Expresssalon ownersBusinessBuilding ClienteleSalon Finance
Originally posted on Salon Today
Subscribe to Our Newsletter
More Business
Create a Salon Suite That Reflects Your Brand and Delights Your Clients
The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.
by Anne Moratto
Square's 2026 Local Economy Report Reveals the Neighborhood Network Effect
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
Precision, Passion, and the Business of Beauty
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
The Golden Touch: Luxury Service Helps Drive Loyalty at J Gold Salon
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
How to Build Career Connections in Beauty: Expert Networking Advice from K18’s Sabrina Sanborn
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
How Can I Minimize Cancellations and No-Shows?
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Nailtorious Iconz Beauty Academy Announces the Rollout of its Professional Product Line
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
Stylists Share Their Advice for the Post-Holiday Quiet Period
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
10 Housing and Interior Design Trends for 2025
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
6 Quick Tips for Building Financial Mastery
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Success at the Top: Thriving on Madison Ave.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
The Salon Today 2024 Technology Solutions Guide
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Where Should My Money Live: An Account Breakdown
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro’s New AI Features and Communication Tool Pave the Way for a More Efficient, Profitable Business
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails Biz Talk: Are You Getting Too Close to Clients?
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
5 Things I Won't Do as a Nail Tech
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
by Anne Moratto