
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

Predictions for 2025 design trends include a continued love with the modern farmhouse design.
Pexels/ Pixabay
We frequently feature ideas for salon and suite design, and are always on the lookout for the next big trend in design--because home design trends translate to salon and spa design.
In 2024, we have seen greenery continue strong, and an enduring emphasis on good lighting (for your work and your content creation), plus the beautiful boho and the clean girl aesthetics that communicate a brand vision. But what will be the new direction of design in the new year and beyond?
As we move into 2025, home design trends reflect a balance of practicality, inclusivity, and enduring style. From layouts that cater to multigenerational living and sensory-friendly features to calming "zen den" aesthetics and timeless color palettes, homeowners are prioritizing designs that resonate with both functionality and personal expression.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors paired with warm, rich hues like Sherwin-Williams' Clove.
In this release from Taylor Morrison, who has been recognized as America’s Most Trusted® Home Builder by Lifestory Research eight years in a row, we explore how these trends are reshaping homes--and salons-- across the nation.
Taylor Morrison (NYSE: TMHC) shares top design predictions for the New Year from its design and architectural experts, along with tips to incorporate in your own home:
Designing for all: Approximately 26 percent of Americans live with a physical disability. Additionally, 1 in 5 people are neurodivergent, which can cause various sensory issues, including textures, colors and layouts. In 2025, expect to see more designs, layouts and concepts that create a more inclusive environment and can cater to a variety of needs for any family. Examples include a stepless shower, sensory-friendly materials and fewer hallways throughout the home.
Multi-gen harmony: Whether it's young adults living at home after college or grandparents living with their adult children and grandchildren, many families are looking for homes that can provide them the opportunity to live together. Multigenerational housing can allow families to share finances, childcare and even combat loneliness. As multigenerational housing continues to grow in popularity, homebuilders will offer more floorplans and housing options to accommodate this, including en-suites, casitas and dedicated secondary living spaces.
Nature's embrace: We're always looking for new ways to bring the outdoors in. This year, we're focused on the number, size and location of windows to improve indoor-outdoor connectivity. Windows that extend to the floor of a home will become a very popular way to achieve that goal.
"In our Houston division, we are working on soon introducing some new designs that offer greater indoor-outdoor connectivity with 160 sq. ft. covered patios becoming a new standard. In comparison, most new construction covered patios are about 100 sq. ft. on average," said Taylor Morrison Vice President of Product Design Brian Juedes.
Sense and sensibility: Whether it's the way your house smells with a curated scent coming from your Pure Machine or how your lights turn on, sensory design is making a big impact. Sensory design incorporates both visual and non-visual elements, activating all major senses including sight, sound, touch, smell and taste.
"People want their home to reflect the way they live, and design that activates the senses is one way to personalize that experience," said Taylor Morrison Senior Director of National Design Lee Crowder.
Entryway envy: 'Walk-through' laundry rooms, where you enter the home from the garage and walk through the laundry, have been popular for years, but everyday entries are quickly growing in popularity. These might include a small vestibule or hall and can even include a small alcove for shoes, key drop or a backpack valet. Additionally, laundry rooms are typically now found on the same floor as the primary suite and can have space for side-by-side appliances, a counter space for folding, a sink and storage. The majority of Taylor Morrison floor plans today feature an everyday entry.
Zen den energy: The latest Pinterest trend report shows people want to bring more calming and peaceful vibes into their homes, with searches for "zen house" up 405 percent. Aesthetics like Rom-com Core bring a cozy and nostalgic feel seen in beloved Hollywood classics like "The Holiday", "Something's Gotta Give", and "It's Complicated" with natural materials and muted, earthy tones.
Cut the clutter: Many homes have excess square footage in their floor plans that is not used by consumers. In an effort to maximize space, many builders have shrunk floor plans by eliminating excess square footage without changing the function or livability of homes. In several markets, we are also designing homes with fewer hallways where it makes sense, offering benefits including more square footage for homeowners to enjoy, reduced energy costs, better home flow, more natural light and savings on new home construction costs.
"We like to think of this concept as more function per foot. Offering more floor plans with smaller square footage is also a way we are able to tackle affordability as a homebuilder and is growing in popularity with many buyers. In fact, in 2023, Taylor Morrison's top-selling floor plan was a two-story townhome with 1,373 sq. ft.," said Juedes.
An enduring elegance: Designs today are lasting much longer, and with that, there is a push for more timeless designs among consumers. Rather than selecting trendy items, many buyers are going with timeless options with a longer trajectory for choices like countertops, cabinets and stained wood.
"Instead of being in a cycle of having to change designs every year, we're able to present timeless elements. Greys and whites were trendy for a while but have quickly come and gone as we are seeing preferences for more earthy wood colors and black and gold finishes," said Crowder.
Here to stay: Modern farmhouse continues to be a top choice among elevation styles across the country. Additional trending exterior elevations include transitional and soft modern. "Trends typically begin in California then work their way across the country moving west to east with the Southeast usually last to change. Most recently, we are starting to see farmhouse elevations gain traction in the Southeast region," said Juedes.
Warmth in color: This year we chose Clove (SW 9605) from Sherwin-Williams' Color Capsule of the Year as our foundation for the Taylor Morrison 2024 Color Collection. We partnered this rich tone with City Loft (SW 7631), a Taylor Morrison favorite. This warm neutral can be usefor large spaces or hallways to bring in warmth while still feeling light and open. Those foundational colors are paired with Mink (SW 6004), a warm griege that has a violet undertone, bringing in color palettes we are seeing in fashion and home decor. Rounding out our 2025 Color Collection is the showstopper Carnelian (SW 7580), which brings the drama with its rich wine color with a beautiful brown undertone.
"Right now, we are seeing a push towards timeless designs that last longer than previous trend cycles and the rich brown we see with Clove can weather the trends. This color can be elevated by using it in a high gloss sheen as a cabinet finish or feel more casual in a matte sheen for an entire room," said Crowder. "All of the colors for this year's color palette complement each other to be used together either in a single space or a whole home but also have enough character to be used alone."

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.

This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.