Do This Every Day Before You See Your First Client
This recommendation will help you look at your nail business with fresh eyes
How to Use TikTok to Grow Your Brand
Alana Biagioli — Brand Partnerships Manager, Beauty, TikTok — presented during Aveda Congress about how to use the platform and what’s trending in the HairTok subculture.
Building a Brand Through Social Media
At Sola Reconnected, Pureology's Jamie Wiley shared tips for using social to recruit new clients, promote your business and engage your existing audience.
WEBINAR: Are You Pricing Your Services Properly?
Tracy Vinson @mobilemanicurist helps nail technicians get on the right path with their business by looking at service prices and how to add value to every appointment.
The Mobile Manicurist: An Interview with Tracy Vinson
Vinson, the creator of "Bankrupt to Booked Up" will join NAILS for a free webinar on business-building for nail techs. Here, Vinson talks to NAILS about how she started out as the Mobile Manicurist and quickly built a clientele.
Vanity Projects Institute: The Next Level in Online Nail Artistry Education
This online education platform will provide vital tools for both professionals and hobbyists seeking accredited experience, and allow students to professionalize their creativity.
Nail Technicians Make Great Brow Artists
They have the attention to detail, their clients already trust them, and adding brows to the nail service ticket can sometimes double it.
Using Influencer Marketing to Bring in New Clients and Build Your Brand
If you can build a small yet dedicated following on social media, you could become a “micro influencer,” gaining exposure, growing your clientele, and building your brand.
Use Free Facebook Marketplace Ads to Gain New Salon Clients
Why aren’t more techs taking advantage of advertising opportunities on Facebook’s Marketplace when it’s totally free?
Nail Artist Insider: 5 Tips to Working With Celebrities
Julie Kandalec is the real deal in the nail world. She has done just about everything as a celebrity manicurist including fashion week, editorial and advertising campaigns and red carpet. Here she gives her top tips on working with celebrities as well as some of her favorite (and not so favorite) moments in her 20 year journey.
Livin' the Dream: The Nail Artists' Journey
Joanne Sorbello and Armani Je'ton share details, tips and the behind the scenes scoop about their journey to success.
How to Promote Your Salon on Social Media in a Half-Hour a Day
So little time, so much to do on social media! Here’s what you should be doing daily, weekly, and monthly in order to make the best use of your time on Facebook and Instagram.
What Do CBD Pedicures Feel Like and What Are the Benefits?
CBD products have become popular as a natural way to relieve pain, increase wellness, and promote relaxation. These products have many health benefits and are ideal for a salon or spa setting, but it’s important to understand the product before you begin offering it in your salon.
Sponsored by LeChat
5 Mistakes to Avoid to Make More Money as a Nail Tech
Paola Ponce advises avoiding these mistakes to maximize your business.
How to Build Salon Culture
Young Nails' Habib Salo and business expert Maribel Lara discuss how to build a salon culture that will keep nail techs in your salon.
3 Key Marketing Tips for Nail Professionals
Young Nails' Habib Salo and Melissa De La Cruz discuss three top marketing tips for nail professionals.
Male Nail Care: Working in a Men's Nail Salon
Hammer & Nails Grooming Shop for Guys is one salon that aims to make pampering comfortable for men, but what is it like for the nail techs who work there?