Hammer & Nails Grooming Shop for Guys is one salon that aims to make pampering comfortable for men, but what is it like for the nail techs who work there?
Lexy Perrin caters to a male clientele at Hammer & Nails.
2 min to read
Lexy Perrin caters to a male clientele at Hammer & Nails.
Although most nails techs work with a majority female clientele, manicures for men are becoming more common. Hammer & Nails Grooming Shop for Guys is one salon that aims to make pampering comfortable for men, but what is it like for the nail techs who work there? Lexy Perrin, a nail tech at the franchise’s Folsom, Calif., location, says “It’s more relaxing working with men as they tend to be more laid back. I also really enjoy the variety of topics we discuss.” She says men often talk about their wives or significant others and enjoy the opportunity to get a break from life’s stresses.
Perrin doesn’t get bored with the service options despite the lack of nail art or polish at the salon. The most popular service is the signature manicure and pedicure, which includes nail trimming and shaping along with a signature scrub, callus treatment, paraffin treatment, therapeutic massage oil, and an optional buff and shine. “We focus more on the health aspect of natural nail care,” Perrin explains. “Men have a tendency to put off their nail care until there is a problem, unlike women, who tend to do it more frequently and primarily for looks.”
Ad Loading...
However, she says men can be image-conscious and feel pressures like women do as well. “Men are becoming more open to pampering themselves and not feeling guilty about it,” she says. “They love coming into our salon for the relaxing man cave atmosphere.”
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Inside the Systems That Power an Elevated Salon Experience
From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.