Business

How Do I Inform My Clients When I Raise My Prices?

February 1, 1994

Just recently, I increased the price of fills from $22 to $25. I explained to my clients that I raised the price because I was using a superior, more expensive product that would benefit them in the long run. It has been over a month now, and I have not lost any customers.

Susan Moore

Ricard & Company Hair & Nails

Boynton Beach, Fla.

I send out a flier to my clients informing them of price increases at least 30 days in advance. I also post small signs at each station that reflect the increase.

Brenda Lee Bollard

Bren’s Nails

Conroe, Texas

I raised my prices in January, but I had posted the increase the previous November. I explained to my clients that as the cost of living goes up, so must the cost of nail services. In this industry, the only way to get a raise is to increase prices and increase your referral rate.

Stephanie Logue

Artistic Reflections

Decatur, III.

I would send a letter to my clients about the price increase. If I were increasing the price because of higher manufacturer costs, I would explain that. If more and more customers were asking for a particular service, I’d explain that the purpose of the increase is to keep up with the demand in the marketplace. I would also do research in the area to make sure my prices are not too low or too high.

Michelle Jones

Nails By Shann

Southfield, Mich.

I usually have a talk with all my clients at least a month before a price increase, and I remind them about it during their appointments. I never raise prices without informing clients first. I think you should give clients the option of choosing another nail technician if they don’t want to pay the higher price. I don’t like to be surprised about prices when I have my nails done, so out of respect, I don’t surprise my clients.

Jacklyn Mallonee

Nail Biz

Kennewick, Wash.

Our salon usually announces price increases two to three months in advance and I put them on my price list. I set my prices so that they’re competitive with other salons. I make sure my service is excellent so I don’t lose clients who think they can get the same service for less somewhere else.

Denice Matsumoto

Mon Coiffeur

Fresno, Calif.

Topics:raising prices service pricing

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