Just recently, I increased the price of fills from $22 to $25. I explained to my clients that I raised the price because I was using a superior, more expensive product that would benefit them in the long run. It has been over a month now, and I have not lost any customers.
Susan Moore
Ricard & Company Hair & Nails
Boynton Beach, Fla.
I send out a flier to my clients informing them of price increases at least 30 days in advance. I also post small signs at each station that reflect the increase.
Brenda Lee Bollard
Bren’s Nails
Conroe, Texas
I raised my prices in January, but I had posted the increase the previous November. I explained to my clients that as the cost of living goes up, so must the cost of nail services. In this industry, the only way to get a raise is to increase prices and increase your referral rate.
Stephanie Logue
Artistic Reflections
Decatur, III.
I would send a letter to my clients about the price increase. If I were increasing the price because of higher manufacturer costs, I would explain that. If more and more customers were asking for a particular service, I’d explain that the purpose of the increase is to keep up with the demand in the marketplace. I would also do research in the area to make sure my prices are not too low or too high.
Michelle Jones
Nails By Shann
Southfield, Mich.
I usually have a talk with all my clients at least a month before a price increase, and I remind them about it during their appointments. I never raise prices without informing clients first. I think you should give clients the option of choosing another nail technician if they don’t want to pay the higher price. I don’t like to be surprised about prices when I have my nails done, so out of respect, I don’t surprise my clients.
Jacklyn Mallonee
Nail Biz
Kennewick, Wash.
Our salon usually announces price increases two to three months in advance and I put them on my price list. I set my prices so that they’re competitive with other salons. I make sure my service is excellent so I don’t lose clients who think they can get the same service for less somewhere else.
Denice Matsumoto
Mon Coiffeur
Fresno, Calif.