Some clients tip because they like you as a person, some tip because they like the service you provided, and some tip just because. Some clients don’t tip because they feel your service prices are high enough or because they simply don’t have the money. All clients are different. My answer is no, don’t take it personally. Still, I can share some strategies for getting bigger tips.
First of all, be yourself. Let your personality show and be authentic. I had one client say, “I love that you’re such a great mom” after I shared pictures of my daughter’s ballet recital. On one occasion I came in on my day off to do this client’s service. She told me she wasn’t feeling good about herself, so I boosted her spirits. She left a $265 tip! So be accommodating, reevaluate your work schedule, and be more available, if you can.
Of course you have to offer top-notch skills. Practice until you’re the very best at what you do. Always give clients the “wow” factor. You must be versatile, as well. If you specialize in nail art, OK great...but think of creative, extravagant things other than that. For example, I started offering couples waxing and other specialty services you can’t get anywhere else. I also added male Brazilian waxing and those customers are big tippers.
You can also actively target an affluent clientele. Those who are willing to pay top dollar for services normally tip well. You have to ask yourself where these clients hang out. Where do they live? Where do they eat? What education do they have? Then saturate those places with your marketing efforts.
— Michelle Brown is the owner of Beauty Education & Resources (www.beautyeducationandresources.com) and Rejuv’e Salonspa in Raleigh, N.C.