
The Nitty Gritty Guide to Marketing Your Salon
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
Loading data...

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.




My week 2 social media post tells clients about single-use items.
Why aren’t more techs taking advantage of advertising opportunities on Facebook’s Marketplace when it’s totally free?
Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.
Many salon guests and even some nail professionals are blissfully unaware that nail damage is not incurred by products.
In designing the spa and lounge, Dunlap went for chic simplicity and clean lines. She wanted a place where girlfriends could congregate.
Ridges on the nails are actually grooves — and they should not be buffed away.
Sisters and owners of Colour Nail Bar in the greater Houston area, Rhonda Townsend and Roslyn Bazile are seeing an increase in clients who love their salon’s bright atmosphere.
If nails are soaked in water or acetone at the beginning of a manicure, chances are much higher that the polish will either peel or lift when the nail dries out and shrinks back to its original size.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.