Setting Up a Facebook Page for Your Salon (Part 1)
Do you have a Facebook page for your salon? If the answer is no, could I ask why not? Facebook is a free resource that could be an interactive tool that brings clients into the salon.
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Do you have a Facebook page for your salon? If the answer is no, could I ask why not? Facebook is a free resource that could be an interactive tool that brings clients into the salon.
The challenge: creating marketing campaigns with a clear impact.
Many have tried — and many have failed — to do for nail salons what Starbucks did for coffee shops. Our report shows that it’ll take innovative hiring, a simple and consistent sanitation program, and a major consumer PR campaign in order for a salon chain to become the name that clients most trust.
Full-service salons are full of opportunity for enterprising nail techs. But they often get short-shifted on tome when other services run long. Nails seem to be constantly falling by the wayside in some full-service salons. Know the potential pitfalls—and how to navigate around them—to survive and thrive.
When was the last time you entered a business and felt a sense of bliss and peace the moment you walked in the door? Michele Pelafas, a leading interior designer in the spa and salon industry for more than 20 years, says the modern definition of luxury encompasses much more than furniture and finishes.
Sponsored by Michele Pelafas
When Wild Ivy Day Spa owners Leslyn Zak and Wendy Moore decided their business needed a makeover, they opted to change venues altogether. Although they loved the historic hotel the spa was located in, they felt there was simply too many obstacles standing in their way.
Nails by Colvon, a nail salon in a stylish truck, cruises the streets of downtown Los Angeles and provides quick, expert nail services wherever it parks.
This month's reader to reader column offers suggestions including simply talking directly to the offender.
The holidays are here, and it’s time to check in on all the hard work Adrienne has done this year. She has taken years of experience, both technically and in business, and applied it to a
SALON TODAY is proud to announce the 20 finalists in the 2022 Salons of the Year competition.