Capturing the Cosmo Girl
Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.
by Erika Kotite
MENU
SEARCHMENUSEARCHLoading data...
Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.
When we told Elsbeth that we were shooting a teen cover to go with our cover story on teenagers, she conducted an informal poll of teenage girls in her neighborhood to see what they like to wear on their nails.
As a globetrotting educator for Orly International and Develop 10, cover tech Elsbeth Grutter-Schutz is able to stay up to date with what’s going on in the worldwide nail care industry.
Orly’s new GelFX Builder In A Bottle is a soak-off sculpting gel for nail extensions. It applies like a soft gel, wears like a hard gel, and soaks off when you’re ready to remove it.
The new Orly Prepster Collection capitalizes on the current headband, polo shirt, and mini skirt rage for spring and summer 2009.
Orly introduces Pro Italian Mandarin to its comprehensive line of professional sized manicure and pedicure treatment products for salons and spas.
New officers include Myriam Zuckerman Clifford as president.
Start and finish your manicure with Orly's convenient all-in-one basecoat and topcoat.