At the 1998 BBSI Conference in Las Vegas, Kay Schoeneman, VP of sales for Schoeneman Corp., became the first woman president of BBSI. OPI kicked of its sponsorship of the American Basketball League, and Jan and Jim Nordstrom hosted the City of Hope Ball as the Spirit of Life Award Recipients.
The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
“I got started doing nails through my mother, Sandra Bauer, who has been doing nails for almost 30 years now. I always watched my mother work, and I was always fascinated with nails,” saysSheilie Lucke, a German nail technician profiled this month.
The inaugural Foot Forward Summit was quite an experience! Here’s a description of the afternoon’s presentations and the advanced seminars the following day.
When a client has a chronic illness, precautions may have to be taken to ensure no aspect of the service endangers her health further. Learn who is at risk.
For some, being a nail tech isn’t just a job; it’s a way of life. Meet five families who have a shared passion for their profession. Working together has helped to build a solid foundation for each of their family trees.