Meet the Media at Community Events
"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers.
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"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers.
A business plan is a roadmap you can use to achieve your goals. Use it to create practical strategies for building your nail business and bringing in clientele.
Portfolios reflect your professionalism, organization, and, most important, your creative talent.
In June, I attended IBS Las Vegas. In the past, I've always worked behind a booth, so this was a new experience for me. Being in Vegas without any schedule to follow, or responsibilities, was an
Chains do well at providing a service at the right price, convenience, and quality. They have found their market position and defined it — my advice to independent salon owners is that they very carefully do that
When it comes to our careers, we could all use a wise and trusted counselor. Whether you’re a new nail tech just coming out of school or have been in the industry awhile and are looking for some direction, one of the best ideas is to find a mentor who will show you the way.
Nail friends, who are techs that we meet through the course of our work lives, truly understand each other. Meet my nail friends.
My “girls gossip network” of caring clients provided me with a life-saving connection.
Getting started in the nail business can be intimidating. What prices do you charge? Are your services good enough? Can you survive on salon income? So many questions race through your mind. Once you get started,
Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.