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SEARCH"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers.
"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers. “Many communities have local road races, fairs, and other outdoor events. Make portable pedicures available for race runners, facials for the pie-eating contestants, and fun nail polish applications for children attending the fairs. Since the media will already be covering the event, make sure they know that you are there, and that you are offering something unique and newsworthy.”
She recommends sending press releases two to three days in advance announcing your “event within the event,” and inviting the local press to speak with you. For instance, “After the Labor Day 5K, please visit with Susan Smith of Beauty for You, who will be offering free pedicures and foot massages to the runners.” Don’t forget to include your cell phone number in case the media can’t find you at the event and would like directions to your location, she advises.
Visit www.salonmarketing.biz for more marketing tips and information on Miner’s book.
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