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NAILS’ 2013-2014 Big Book is the ultimate resource for those in the nail industry. With information on the latest statistics and trends, this annual issue also contains a state board directory, salon safety guidelines, and a marketers directory.
Marinello Schools of Beauty is now offering a scholarship program for all direct family members of active military.
Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?
Nail tech Ruth Windsor, owner of Angelic Beauty Works in Dearborn Heights, Mich., has written a reference manual for the professional nail technician called Keeping Your Guests Safe: Do You Have A Safe Salon?
Before you upload your next Tweet or Instagram pic, check out this primer on the dos and don’ts of this useful social tool.
Hosting a party can be stressful, but ultimately rewarding.
Wondering how you can make more of your website as an important marketing tool? Locu provides tools to manage, edit, design, and publish your service menu-wherever it shows up-from one place.
Va-Va Varnish salon in San Diego, Calif., offers active military members and their spouses a 15% discount on all services, add-ons, and retail.
Salon owner Jae'tte Burneo found a clever way to introduce herself and her salon by creating nail art masterpieces based on the business cards of neighboring businesses.
“Even for those on a tight budget, nail products offer a relatively guilt-free treat with the power to change their options.”
The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
Summer’s almost here. Are you ready for the influx of clients who will want to be waxed, tweezed, and threaded of unsightly hair in time for their beach vacations? NAILS provides the information you need to consider supplementing your menu with this easy add-on service — for this summer’s clients and beyond.
“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.
If you’ve got the nail art talent, flaunt it. These displays get clients talking — and purchasing — nail designs.
This display will make your nail art look like art fit for a museum.
NAILS Magazine has made it to our 30th anniversary — and we want to help you get to your 30th career anniversary too! We present 30 timeless tips, culled from our three decades of experience, to help you build your book, run your nail salon, and, dare we say it, retire.
“I had the purses made as a way to advertise and start conversations,” says Geneva Holcomb of Imagio Salon and Spa in League City, Texas, who created two custom Miche Bags that boldly proclaim her love of the nail industry.
