MENU
SEARCHLoading data...
When Jill Kohler and her husband opened Scottsdale AZ.-based Penrose Academy back in August 2006, the cosmetology and esthetics school did not offer a nail tech program. But now, ten years later, a nails-only option is being offered because of employer demand in the community for qualified nail techs. We caught up with Kohler to discuss how this evolution came about.
Like it or not, Yelp is here to stay — your best bet is to make the most of this powerful marketing tool.
Selfie opportunities help build content for salons' social media efforts and foster client interaction.
Cindy Feldman, owner of Progressions Salon Spa Store in Rockville, Md., has discovered there’s no better place to engage friends and neighbors than the local farmers’ market.
This month we asked nail techs: If you could open a nail salon anywhere in the world, where would you open your salon and why?
Companies large and small are started each year by nail techs - and you could be the next.
At Coatroom — a new nails and waxing salon in Arlington, Va. — salon staffers are called upon to write and produce their very own magazine.
There’s good news for all you knowledge-hungry nail techs: Veteran salon owners Traci Dungan and Ami McClure are ready and willing to share all they’ve learned during their 20+ years in the nail industry.
Offering discounts can sometimes turn out to be more trouble than it’s worth, but if done correctly, discounting can translate into increased loyalty, bigger service tickets, and more retail sales. Learn the right and wrong ways to offer special pricing.
Sometimes the best advice for marketing your nail salon begins with what not to do. Whether you are revamping your marketing plan, planning for an upcoming event, or just beginning your business, a review of the potential trouble spots can help you avoid costly mistakes that eat up your time and money.
