Gina Silvestro demonstrates application techniques for a full set of sculptured nails on a reformed nail biter using Akzentz Proformance Gel, available early 2014. Two weeks prior, Silvestro did a gel manicure on the biter's nails to allow them to heal and grow before soaking them off and applying the sculptured set. "As they grow out and we fill them, they will take on a much more natural shape. We are planning to do a new video every two weeks to follow the transformation!" Silvestro says.
Should you list your salon on the Internet? With free listings you have nothing to lose, but the jury’s still out on the benefit of paying for online advertising.
In this age of nail art, I’m excited to see manufacturers launch products in other categories that also let clients showcase their individually. It’s so great to make a bold (and reassuringly temporary) fashion statement, such
A day spa is where women can go to get away from the stress of everyday life to relax and pamper their minds and their bodies. And the nail business is changing for the better. There are more services being offered in hand and foot care.
First-ever survey of nail salon patrons shows that clients are not too worried about sanitation, are less loyal to individual nail technicians, and favor convenience above most other salon features. Among our other key findings is they start getting their nails done at a young age (almost half say they started manicures before they reached age 25). That's good to know for those of you cultivating teens and college students now.
When the pandemic hit, I converted my business to a mobile salon. After a year navigating personal and professional hurdles, staying adaptable has been my magic sauce for success.
