ISSE 2013: Dashing Demo
Dashing Diva had a booth that stood out to me at ISSE2013. With tons of hot pink (my favorite color) shelves packed with products, and six nail techs available for demos, it was easy to stay
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Dashing Diva had a booth that stood out to me at ISSE2013. With tons of hot pink (my favorite color) shelves packed with products, and six nail techs available for demos, it was easy to stay






Shape is all over metallics for eyes and nails and recommends Orly's silvery shimmery Dazzle.
LAS VEGAS—Jayna Rust, associate editor—With the opening of Dashing Diva’s Las Vegas location last winter, I wanted to make sure I stopped in during my recent trip to Sin City.
The Steri-Dent Dry Heat Sterilizer is an FDA-registered piece of equipment that is designed to sterilize any type of metal instrument. It is recommended that all instruments be bagged until the point-of-use to ensure their sterility and to increase client confidence.
In January 1990, Faina Ritz and David Dubrow launched Duri Cosmetics with a single hair removal wax formulation. The formulation was a success and the business expanded to nail lacquers and treatments.
Although each state has specific regulations to ensure client safety, using the best possible technology and procedures will increase clients’ safety from infection, elevate customer confi dence, increase customer retention, and provide a competitive advantage for their services.
Like peanut butter and jelly, hair and nails were meant for each other. Nail company Dashing Diva partners with hair company Amika in spring 2013 to release sets of nail and hair products that complement each
Inspired by today’s fast-paced lifestyle, Body Drench introduces four easy-to-use Sheet Masks and Strips for a quick and simple skin care fix.
Learn how to do fast, easy dry pedicures using Q&Lu Spa Essentials by Light Elegance in this informative video with Lezlie McConnell.
It took several years of persuasive arguments and consumer research, but airport salons and spas are taking off. And the sky’s the limit as to the opportunities with on-the-go clients seeking convenience and speed.