
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
LAS VEGAS—Jayna Rust, associate editor—With the opening of Dashing Diva’s Las Vegas location last winter, I wanted to make sure I stopped in during my recent trip to Sin City.
. I knew that the Vegas location was now the largest Diva franchise on American soil, and I wanted to see one of the company’s salons in action.
Fortunately, getting to see the salon proved to be quite un-difficult. As are most things on Las Vegas’ Strip, Dashing Diva was easy to find. It’s located in the Fashion Show Mall, which is a two-story shopping center near famous Vegas casinos and hotels like TI (Treasure Island) and The Venetian Dashing Diva is right next to the mall’s main second-story entrance.
Although most things on the Strip are flashy and sparkly, Dashing Diva fits right in—and with only a minimal amount of sparkle. The decor is the typical pink and white of Dashing Diva, and the retail area is set up to attract plenty of attention; the hot pink packaging practically pops against the bright white walls.
My friend Amy (who I met up with for the weekend) and I had morning appointments for the Spoiled Diva pedicures. The Spoiled Diva, like most of Dashing Diva’s services, uses products primarily from the company’s own line and includes a sugar Glow exfoliation, a microdermabrasion treatment for the legs, and a cooling foot mask. To finish off the service, I let my nail tech, Marline Conception, choose my polish color, which ended up being a deep, almost black, red. Amy, inspired by her vacation fever, chose a bright orange color.
When we left, our nail techs handed us the Basic Manicure Kit, which had been used for our services. Because the company stresses sanitation in the salon, the file, manicure stick, and black buffer were ours to keep or bring back for our next visit, which unfortunately wouldn’t be happening any time soon; we were heading back home the next day.
We may have had to leave Vegas the next day, but our gorgeous pedicures stayed with us for much longer. A week after we got back, I got a message from Amy saying she was still getting compliments on her orange-toed pedi.

Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!

The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.

Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.

When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.

A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.

Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.

This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.

Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.

The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex

Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.

Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex

This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.

Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.

Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro

Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.