Offering gift certificates is a great strategy for attracting new clients and boosting income. However, done incorrectly, especially concerning refunds, transfers, and the scope of services included, things can turn into a nightmare. If you provide gift certificates, ensure thorough adherence to legalities and service considerations.
London was buzzing in September as the world’s top nail technicians traveled from all over the globe to compete in The Nailympics London, one of the nail industry’s most creative and hotly contested competitions.
One of the nicest things about BeautyTech.com’s NailTech mailing list is that after a tough day at work, you can log on and vent your problems to hundreds of sympathetic colleagues.
Last year’s NAILS’ Next Top Nail Artist second runner up, Danielle Costantino, has a few tricks up her sleeve when it comes to mixed-media nail design.
A Study in Contrast: Once again, NAILS’ readers have spoken, and this year you selected Moscow-based nail tech Anastasia Luksha’s bold but simple design for our cover. Our congratulations and thanks go out to Luksha and the other 11 finalists. After viewing their incredibly imaginative and varied designs, we’re glad that selecting the winner was your job, not ours.
Older clients require extra care to keep their hands and feet in good condition. Give them the attention they deserve by creating services just for them, adding extras that will benefit them such as paraffin dips, and keeping them educated on at-home care.