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Coming Soon to a Spa Near You ...

Massages, facials, body scrubs — clients can’t get enough. And that’s great. But did you know these standard treatments barely scrape the spa surface? New technology, reinvented techniques, and pop culture all shape the way consumers

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What Well-Off Women Want

I just discovered a New Zealand-based salon consultant named Maxim Titter (www.fishonaplate.com). When she had a salon, she came to the conclusion that her best clients were generally in their 40s plus. They were highly skilled,

Business|Articles|Jul 1, 2010

Why They Come Back

What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.

BABTAC/CIBTAC Awards: How Sweet It Is

Congratulations to Samantha Sweet, who represented U.K.-based nail distributor Sweet Squared at the first annual BABTAC/CIBTAC Beauty Awards. The event took place on the chic rooftop terrace of London’s Kensington Gardens on June 7.Sweet took home

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OPI's Schaeffer Honored

“The beauty industry is a gift to us.” Those generous words came from OPI CEO George Schaeffer as he reflected on being given the ISBN (International Salon/Spa Business Network) Legend Award on May 3. Schaeffer was

Business|Articles|May 1, 2010

Manufacturers Abuzz with Social Networking

Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.

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