Service Providers Turn the Tables
Owner exercises good business sense by treating her employees to sample services at other salons.
MENU
SEARCHMENUSEARCHOwner exercises good business sense by treating her employees to sample services at other salons.
When a beauty salon went out of business leaving hundreds of customers holding newly-purchased gift certificates, several salons in Fresno, Calif. offered to honor the certificates as a show of goodwill for the industry.
Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…
Presentation is key to any salon service, and it starts the instant your client sits down. Small details in how you display your products show clients they are getting a more complete service, and you may be able to increase your prices as a result. Here are some clever ways salons are displaying their service products to their guests
Always trying to think of new ways to help differentiate your salon from the pack? Here’s a compilation of truly unique ideas from other salons to inspire and excite you.
M&M Nails & Wellness Center wins 2007 Salon of the Year award. Owner Maisie Dunbar calls it "the pinnacle of my nail career."
When NAILS polled its readers about their top salon challenges, competition from discount salons ranked second on the list, just behind attracting and retaining new clients. But for every tech feeling the sting of low-priced competitors popping up on nearly every street corner, there are many who have made peace with the problem; some have even used the competition to spur them to adopt higher levels of customer service and more stringent sanitation standards.
While the thought of an economic slowdown — or other financial challenge — can be scary, it can also be the catalyst for change. Take heart and learn from the struggles and strategies of two business owners who came out on top.
There is definitely such a thing as being “too nice.” Don’t let yourself get trampled over by your clients, coworkers, or boss. Four industry consultants show you how to set healthy workplace boundaries in the salon.
The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.
The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.
A career in the nail industry has its fair share of rewards, but with it can come issues that challenge even the most die-hard professional. From finding it difficult to retail products to being allergic to chemicals in the salon, it seems almost every nail tech has some concerns regarding her occupation.
How about a VIP program or a "client recovery" program?
Don't let a visit to your salon feel stale. Liven it up with these 10 fresh ideas.
To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.
Tweaking common salon-speak to communicate clearly and creatively is a simple, savvy way to distinguish your salon from the masses. Here, we show you how to pump up common phrases and words in your marketing and promotional materials to make them more powerful.
Prom season can be just as profitable as bridal season if you play your cards right and treat your guests like it's the special day they want it to be.