Presentation is key to any salon service, and it starts the instant your client sits down. Small details in how you display your products show clients they are getting a more complete service, and you may be able to increase your prices as a result. Here are some clever ways salons are displaying their service products to their guests
For Sassi Nail Bar & Spa’s Peruvian Chocolate Mani/Pedi services, a large mixing bowl is used for the chocolate moisturizing syrup blend, and small silver condiment cups hold scrubs, creams, and masks. Since the service is inspired by desserts and uses actual food products like chocolate, coconut oil, and cocoa butter, the traditional kitchenware makes for an ideal display.
Keeping it Tropical All Year Round
The Palms Nail Bar & Spa, Salem, N.H.
The Palms Nail Bar & Spa uses small props to give guests the full tropical experience. Cuticle soaks are done in coconut shaped bowls, and small ceramic leaves showcase the different product during the service. Owner Debra Connolly says she also uses service appropriate mats for each service. This one is designed to be reminiscent of bamboo shoots and tiki huts.
A Little White Porcelain Can Go a Long Way
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HIVE Salon & Spa, Los Cabos, Mexico
All of the mani/pedi services at HIVE are served in clean, white porcelain dishes on serving trays, and the dishes are garnished with little decorations to match each service’s theme. The Passion Fruit Pedicure has a colorful tropical flower and coconut shavings scattered over the products (pictured), and the Mojito Mani/Pedi features lime, mint, and sugar cane decorations to help accent the service’s theme.
Making It Crystal Clear
Nails to Di For Kelowna, British Columbia, Canada
At Nails to Di For, products are presented in crystal glass containers. The crystal glass makes an impressive visual but also serves a functional purpose to protect products and cut down on contamination. The elegant designs catch and reflect light to make products appear more attractive, and the glass containers are easy to clean and sanitize as well.
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Taking a Note From the Sushi Bar
Lavender Nail and Body Studio, Oakland, Calif.
Owner Kesha Hackett says she was inspired to use these trays from her favorite sushi restaurants. The compartments make for an interesting display, and also help with portion control in the salon. Cleanup is easy as well, and when using the trays on a consistent basis, the bottles of products do not become as worn or sticky.
Nice Displays Can Help You Save
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Lulu’s by Travis Parker, San Diego, Calif.
Owner Keri Parker says she puts effort and time into displays because she knows they will pay off in the end. All products are bought in bulk, so to have technicians using products out of gallon jars just isn’t practical or professional-looking, so they scoop out the rations into these cute bowls from Target. The salon saves money by buying in bulk, and can control the amount of product used for each service. This display is complemented by a silk palm leaf and flower bought at a local craft store.
Getting a Little Help
T4 Spa Concepts and Designs, Baton Rouge, La.
Many companies specialize in providing interesting display pieces to salons to help them improve the visual appearance of their services. T4 Spa Concepts and Designs has a new bamboo spa tray that holds four 2-oz. serving cups and has space for tools, towels, and other products needed for a service.
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Getting a Little Help Finding Great-Looking Products
A Perfect Pair Nail Salon & Spa, Dunedin, Fla.
When owner Linda Ward wanted to design a service with a champagne theme, she found the perfect product in Keyano’s Aromatic Champagne Oil. The oil comes in a champagne bottle and makes a great center-piece for a “champagne” service. The salon then builds around the champagne bottle by using sterling silver serving bowls to display products all on a dessert tray.
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