The Promise of the Prom Set
Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years.
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SEARCHMENUSEARCHGetting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years.
The consultation is your first opportunity to educate your new client and impress her with your professionalism.
What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or wham-bam Valentine’s Day salon specials?
Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?
Turn passers-by into walk-in clients with a creative window display. Six salons share the displays that work for them.
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
NAILS editor Hannah Lee discusses the effect of the "nail polish index" and how your salon can get in on the action.
Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.
Millie Haynam has released her “Take the Mystery Out of Marketing” strategies in an all new e-book.
A touch of media training is just the thing to prepare you for your time in the spotlight.
Those square barcodes designed to be read by smartphones, QR codes are really just a way to get a lot of information into a little bit of space.
Social Media Marketing: A Guide for Beauty Professionals is a beginner’s guide and overview of the big three social media networks: Facebook, Twitter, and LinkedIn.
Many of you tell us you lead with a compliment. When you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech? In other words — what’s your elevator speech?
Retail can be intimidating — if you think it makes you look like a salesperson. Rather than thinking of retail as “making the sale,” consider it a way of offering your professional opinion.
With style and dedication to “no-chip” services, Gloss Nail Spa was the first business to open in a newly developed Milwaukee neighborhood, and it has no plans to leave.
We recommend For Your Nails Only, Painted Lady Fingers, Hey, Nice Nails!, Burgers and Nails, and 365 Days of Nail Art as worthy of an Internet bookmark. Find out why.
Adrienne Schodtler may be too busy at the salon to reach out personally to each of her new neighbors in the town of Fuquay-Varina, N.C., but Schodtler, owner of Nails by Adrienne, employs a service called New Neighbor to do just that.