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With a growing number of choices, you have to work hard to stand out from the competition and bring your salon’s brand to life. The good news is that creativity trumps dollars every time! A retail design firm shares its advice for how to adapt.
How many nail professionals shy away from social medial for fear of being attacked, or simply to escape the negative energy it seems to be contaminated with?
When we scroll through Instagram for #nailinspo, many of the pics we stop on are created using The GelBottle, or TGB to nail insiders. UK-based Founder and CEO Daisy Kalnina shares her take on what will be new for nails in the coming year.
It is better to turn down business, referring business to another salon, than to keep employees that I cloud your space with their negative attitude.
The perfect bright, fun, and summery negative space pedicure.
Miss Pop for Essie created a graphic scribble nail design for Moschino's Spring/Summer 2019 collection.
Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.
Milan, Italy-based Color Club nail technician Alessandra Marchesi created the look by hand with polish and acrylic paint.
Let's face it, there seems to be a nail salon on every corner and some in between. So what's a salon owner or nail tech to do to build her business these days? How about networking with other local businesses?
Well-known by the fashion elite, Eichi Matsunaga is the next great nailist to come to the States via Japan.
