At the Top of Your Game
You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?
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You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?
Being asked to “check in” is something most of us associate with busy airports, over-filled suitcases, and holidays abroad. But it is becoming an increasingly important marketing tool for salons, thanks to new services from Internet giants like Google and Facebook.
A new salon owner shares her hard-earned wisdom to help make the process of striking out on your own a little easier.
How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.
Despite the mutual benefits, it can be tough to cultivate a referral relationship with a local podiatrist or other medical professional. Podiatrist and nail industry educator Dennis Arnold tells NAILS’ readers how to approach a local practitioner and establish a working relationship that benefits everyone — especially your clients.
On Saturday June 2 before the Premiere Orlando Beauty Show, 300 nail techs gathered in a ballroom at the Rosen Centre Hotel, adjacent to the convention center, to participate in the NailTech Network Orlando Social, put on by BeautyTech.com and NAILS Magazine.
Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.
100 nail techs and educators gathered at Ramah Darom Camp and Conference Center (about an hour and a half north of Atlanta) for nail education, networking, and fun. See what the experience was like in this video.
Jill’s last few posts have talked about the reasons techs give for not offering upgrades. I think one of these reasons that I have experienced is the idea that I needed to be fully booked with
Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.