Mobile Marketing
How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.
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How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.
Despite the mutual benefits, it can be tough to cultivate a referral relationship with a local podiatrist or other medical professional. Podiatrist and nail industry educator Dennis Arnold tells NAILS’ readers how to approach a local practitioner and establish a working relationship that benefits everyone — especially your clients.
Do you ever know which way you’re supposed to go, but keep hoping to find an alternate — and easier — route? Learn how to stay on course from techs who have been down this road before.
Jill’s last few posts have talked about the reasons techs give for not offering upgrades. I think one of these reasons that I have experienced is the idea that I needed to be fully booked with
On Saturday June 2 before the Premiere Orlando Beauty Show, 300 nail techs gathered in a ballroom at the Rosen Centre Hotel, adjacent to the convention center, to participate in the NailTech Network Orlando Social, put on by BeautyTech.com and NAILS Magazine.
100 nail techs and educators gathered at Ramah Darom Camp and Conference Center (about an hour and a half north of Atlanta) for nail education, networking, and fun. See what the experience was like in this video.
Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.
“It’s time for Canadian nail technicians to get together and meet each other to share skills, product knowledge, and business cards,” says Lana Gavric, organizer of the first Western Canadian Networking Event, which takes place Sunday,
With more vacancies to fill than nail techs to fill them, salon owners have to think creatively to fill openings. Some have turned to Instagram and Facebook to attract top talent — and found success.
“For me, being part of the group has resulted in improved skill level and a nail art portfolio, which means more money in my pocket, improved salon standards, and a bunch of great friends who just happen to be nail professionals,” says site member Raji Venugopal of Kelly’s Country Cutter in Grand Blanc, Mich.