Meet Crystal

This time last year I was a busy nail tech in a small town, completely content in what I was doing, trying to advance myself and set myself apart with the competition in my area. Had

Yelp Advertising is Working

YELP! We love Yelp, and in the past two weeks we must have had 10 new clients say they found us on Yelp. Just when we thought, "Is anyone ever going to come in again?" we

Level Up Your Customer Experience

Salon owners Jessica and Charlie opened their first location in 2011, and brought American Express on board from day one. Find out how American Express helps them get the most out of their business.

Sponsored by Amex

Q&A: Manicure Area Layout

Where are you getting your manicure tables from, and do they have a venting system? I like the idea of having a glass wall but it does seem a little like a cell. Do you think

Marketing & Pricing

Now that the salon is almost ready for its opening, I can put my marketing plan in place. The new school marketing methods are social media marketing. This includes Facebook, Twitter, and the website. Social media

Male market segment to grow, predicts IBISWorld

A market segment within the U.S. day spa and nail salon industry likely to experience growth in the next five years is the male consumer, according to a recent report by market research firm IBISWorld. The

On the Road: The Painted Nail

The Painted Nail — a cozy, shabby chic-style space with white-washed wood floors, big comfy white armchairs, vintage-inspired chandeliers, and pretty purple walls. Clients (including many celebrities) come in to get their nails done, but stay for the camaraderie.

Live from ISSE

Dan (co-owner), Nadine (salon M.O.M.), and I recorded an audio Podcast while we were at the International Salon & Spa Expo in Long Beach. We expand on what’s been on the blog so far, like how exactly we

As I See It: Choose Our Words More Carefully