For the last five years retailers have followed a trend that spa owners need to be aware of. Don’t forget the Internet. Four of the eight biggest retail e-mail volume days of the year occurred in the weeks before Christmas last year. These days actually have names, “Cyber Monday” (November 27) with the following three Mondays being referred to as “Echo Mondays” (December 4, 11 and 18). Sending out e-mails to your data base around these dates makes good sense.
Kupa presents a how-to demonstration of their March-April newsletter cover shot, featuring the Beautiful Nails 3D Acrylic Products Spring Fling Color Kit.
Renowned nail educator Vicki Peters is hosting a one-day class on e-filing that techs can take to receive a certificate stating they are educated on e-file safety and technique. The instructors are Simmy Bredal-Bell, TeamVicki Director
I felt I should start my first editor’s note with some inspiring and encouraging words on change. Like change is good – it invigorates, it excites, it helps move us forward, keeps us on our toes. Change requires courage and an open mind. But let’s face it, change is also painful, uncomfortable, and anxiety-producing.
Nail-related items are not the only thing that salon owners and technicians use in their salons. Sometimes the most valuable items come from a totally different arena. Nail technicians across the country speak out on business items that they simply must have in order to run their businesses.
