Networking Campaign
I am so excited — I’ve made a lot of business progress. After researching ideas, I discovered that existing nail tech networking groups were either a little expensive or out of my area. So I decided
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SEARCHMENUSEARCHI am so excited — I’ve made a lot of business progress. After researching ideas, I discovered that existing nail tech networking groups were either a little expensive or out of my area. So I decided
If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.
“Within our industry there are three categories with which you can choose to align yourself: budget/economy, intermediate/midsection, and luxury/top end,” says salon consultant Maxim Titter. There is no right or wrong category, she emphasizes, only the danger of not knowing which category you belong to.
Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.
Stitched together from the best of the web, the Franken-Web is a compilation of 17 awesome salon website features we’ve found online. Use these examples to inspire your own salon website, and watch your business come alive.
Not only is Megan DiMartino the creator of the Novita Clinicals line of skin care and spa manicure/pedicure products, she’s the proud owner of Georgetown, Texas-based Novita Spa on the Square, a thriving day spa.
A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.
"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers.
For clients of Salon Riviera in Redondo Beach, Calif., receiving a traffic or parking ticket has an unexpected upside: Bring the ticket to the salon and new clients will receive 50% off their service.
Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.
Hosted by Athena Elliott, a certified medical nail technician and a Minx specialist, the show gives listeners the straight talk on the nail biz — including current trends, industry news, interviews with celebrity manicurists and industry leaders, and local salon reviews.
Purse Bags from Action Bag Company are perfect for holding a gift card or small products. Available in nine colors with matching ribbon tie closure. Add your logo with our Free Art Options!
A sign that lifts my spirits is that as I write this, the September issues of all of the consumer fashion magazines just came out and they are bigger than I’ve seen them in the last few years.
"It’s a small price to pay to help set myself apart from the rest of the salons in my area," says Melodie Hand of Nail Designs by Mel in Clayton, N.C. She’s talking about her new client gift packs, a special gesture to welcome new clients to her salon.
With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?
For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo-video can really help set your salon apart from the rest.
I believe I've mentioned in the past that my original intention was to become a graphic artist. Obviously, I got sidetracked from that goal along the way and have spent the last 18 years doing nails