I came to the Beauty Forum Swiss show in Zurich as a guest of Swiss-born, California-based celebrity nail tech Elsbeth Schutz. She has done many covers for NAILS and contributes her amazing nail art skills to
This past weekend I was lucky enough to attend the Beauty Forum Swiss in Zurich, Switzerland. While the show is much smaller than many U.S. shows, the nail area really was the star. The first thing
I attended CND’s Shellac Couture nail fashion show at The Runway at America’s Beauty Show today. I love how the CND team makes its nail art designs so accessible. The showcased designs included some of the
“Nail lengths are getting longer,” observed CND co-founder Jan Arnold during the company’s Shellac Couture event today on The Runway at America’s Beauty Show. I caught up with Jan backstage after the show to find out more
Evolving from a line of kitchen tools (yes, you guessed it, literally from a microplane citrus zester), Microplane Personal Care offers a huge assortment callus removers. The company has large professional size callus microplanes, small at-home
Will “lip art” be the next big thing? Trendy Nail Wraps, makers of full-coverage nail art coatings, seem to think so. If you stop by their show booth, you’ll see women with lips adorned in leopard
Founded by reflexologists, Lodaat (an acronym for “Living one day at a time”) offers several useful massage tools at its booth. This is a Sujok Ring, which, when rolled along a finger, activates pressure points that can
There’s a new entry into the gel-polish market: Lac It! by EnVogue. So far, there are 18 colors, plus top and base, available. Starter kits at the show run from $90 to $385. Booth #3828. --Sree
High-end just got even nicer at Lexor where Ultra Leather is now standard on its high-end pedicure spas (including the Infinity, shown). According to the company, this leather is acetone- and stain-resistant, so if you spill
Drop your business card into the jar at The Nail Superstore’s booth for the chance to win a free salon website. The Nail Superstore just launched a salon website template business as a new offering, and
America's Beauty Show has impressed me in recent years with its tech-savvy. Last year, there was a QR code in the printed program that, when scanned, took attendees to the “ABS Mobile Program (the program and
The 2012 International Salon & Spa Expo Long Beach (ISSE Long Beach) saw an energetic crowd of over 40,000 beauty professionals (up slightly from 2011) from around the world attend the show.
In the Esthetics America & Wellness Pavilion, attendees enjoyed a quieter and more intimate room to try out new products from skin care to make-up airbrush kits.Within the pavilion I found this fascinating product,
I’ve interviewed Suzi Weiss-Fischmann, executive VP and artistic director of OPI Products Inc., several different times during the course of my career at NAILS. This time, I had the inspiring help of our NAILS Facebook fans,
Young Nails mentor Tom Huynh demonstrates two droplet-splattering effects. The nail on the left is created using five layers: a layer of Young Nails’ Mani•Q base coat and color, a layer of cosmetic-grade glitter (using a
INM’s owner Garrett Kellenberger promoted INM’s new Gelavish Cure Gel LED Lamp, as well as new collections of Gelavish Gel Polish.The Bellissima International team was eager to showcase and demo their line of gels. From left
Nubar educator Amanda Lenher created this awesome nail art design for the soakable gel nail art category in the competitions. She was excited with her sixth place finish since it was her first time competing. Here’s