The Big Pitch

Many of you tell us you lead with a compliment. When you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech? In other words — what’s your elevator speech?

OPI GelColor Tutorial: The Beltway

Get this look by using shades from OPI's Washington DC Collection:Pale to the ChiefShh... It's Top SecretSqueaker of the HouseYank My Doodle

Scripting the Pre-Book

I can really relate to the deflated feeling Jill talks about in her post when a client shoots down your pre-book offering. Early on in my career, as I mentioned before, this feeling happened to me a

Behind the Scenes: Elsbeth Schutz

When we told Elsbeth that we were shooting a teen cover to go with our cover story on teenagers, she conducted an informal poll of teenage girls in her neighborhood to see what they like to wear on their nails.

The Truth About Toluene

Despite years of legal wrangling and the instigation of new scientific studies, the safety risk of toluene is not yet clear. NAILS talks to the parties involved in the lawsuit about this important industry issue.

The Ace of Lace

Forever French Nail Systems has come out with a new design for nail art using its colored acrylics and a touch of lace.

So What's the Point?

Last week I was in Lowe’s. Talking to the cabinet guy, who didn't really seem to have a clue what I meant when I said I needed someone to make me a new manicuring table.While we

The Holistic Approach: When the Whole Is More Than the Sum of Its Parts

Here are several great ideas for holistic type services that are enjoyable for the client and profitable for you. 

Artistic Nail Design: The Brand

Go behind the scenes with Artistic Nail Design.