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The term "shelfie" usually refers to an Instagram-worthy photo depicting a colorful bookshelf. However, nail salons can also post the perfect shelfie, consisting of polish, retail, or glitter. Here are some of our favorites.
Jennifer Ivanov, founder and creator of Wonder Beauty Products and SuperChic Lacquer, held the Shine & Social event to help indie polish brand designers come together for a meet and greet at the Four Seasons Press Lounge during Cosmoprof.
The Wet Paint Nail Glaze System offers flexibility and individuality by letting techs create custom polish colors by layering base colors and topcoat glazes together.
Essie debuts its fashionable, long-lasting polish.
Even with the multitude of polish colors out there, some techs and clients aren’t satisfied with the standard, stock options. Four techs have made sure their clients get a unique service and color by creating their own custom looks.
It’s no secret that nail techs love their coffee, and now they can bring that love to clients’ nails with the Lauren B. Beauty polish collection inspired by Dunkin’.
Redbook magazine recommends deep shades of gray like CND Colour in Asphalt as an elegant mid-way alternative between black polish and sweet pink hues.
Actress Carey Lowell adds Essie polish in Bold & Beautiful to her Winter Hot List in December's Allure magazine.
Lucky takes inspiration from a flower-covered storefront in Brooklyn for April’s Beauty Spy section.
The Fall 2013 issue of Cosmopolitan for Latinas offers some new nail art techniques, inspired by fashion re-imagined as nail art.
