We know that selling retail can increase our bottom line, but for so many of us, selling retail — particularly non-nail items — is a foreboding hurdle. The question to ask is not should I sell retail, but how do I sell retail.
When you walk into Images by Cara, you can’t miss the butterfly. A splash of mauve, teal, and pink silk, the framed scarf with the butterfly image makes a statement to all who enter the Wayne, N.J., salon. It also says something special about owner Cara Krafchick, who likes to think of Images by Cara as a place for personal metamorphosis.
Last week Sandy inspired me to talk about how we need to be more effective when giving a grand tour. We talked about planting seeds and letting your guest know about the services we offer. These
Help your students find the perfect first job to help them grow their nail business with this handout of questions to ask during the interview and things to observe at the prospective place of employment.
Think nobody knows the troubles you’ve seen? In fact, the problems facing new techs are predictable and preventable. Read on for the cures to 10 common newbie nail woes.