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What are some inexpensive ways to build my clientele? Heather Goodwin, Inspiring Champions: Driving new traffic into the salon is something that we are all looking for ways to do. Unfortunately, direct mail, magazine advertising, and fliers
I moved to the fourth floor of a downtown office building a couple of months ago. Aside from the overall "cool" factor of being downtown, and having an office in a historic building with an awesome
So I'm sitting here at my computer at home on a very rainy Monday. Very rainy. The kind of rain everyone thinks only happens in Washington state. It's supposed to rain all week. Which is cool
Back in August, we told you about a promotion in which Essie Cosmetics and jewelry designer Judith Ripka hid three precious stones inside three polish bottles in the “Essie Loves Diamonds by Judith Ripka” collection. Now,
The holidays came and went and we are now into the New Year! In December I was able to add a few more things to the studio. My custom cabinet, for above the sink, was installed
One thing that affected all of us salon owners at the end of 2009 was the recession. We found less people coming in to be pampered and regulars going one more week between nail fills. Because
In journalism school, one of the oft-repeated maxims we learned about “what is news?” went as follows: “If the story is ‘dog bites man,’ it’s not news. If the story is ‘man bites dog,’ it is.”
So, I got a message via Facebook yesterday regarding all my ranting about the Dr. Oz fiasco. She wanted to know what I thought the answer was. Of course I sat down and wrote back. And,
With the holiday season swiftly approaching, it’s great timing that I received an ecstatic e-mail from a salon owner who just threw her first successful holiday theme party: the “Bewitching Bash” in honor of Halloween. “In
I can't believe how fast the time is flying by. I was able to open my studio September 29, while it was still under construction. Let me clarify that: I had passed all the inspections, but
Thing is, we all love nail polish. For most of us, our introduction to the very concept of nails as part of our overall fashion image goes back to the first time our moms — or
I am near a college campus. What is the best way to market to this group? Steve Gomez, Milady: The best way to market to this group is to make your business fun and affordable. This doesn’t
Here in the central valley of California we like to brag about being the largest agricultural producing region on the planet. That means that we have a lot of guys who drive tractors — along with
I know not everyone can paint. In fact, I've heard some people exclaim they can't even paint a wall. So when nail art trends lean toward embellishments and decals, I understand why these styles catch on. Right
The problem is, there's no nice way to tell someone they're being obnoxious, but sometimes you really need to do it anyway. I don't want to offend my clients. Especially not the ones I like. I don't
For years I have maintained that Harry Gordon Selfridge was an IDIOT who did a vast disservice not only to the business world, but to the consumer world as well, by coming up with this inane
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