Yes, I Really Did Those Nails
I've been out and about this morning — giving my money to the bank, shopping for the ultimate new nail art idea ... you know, the usual Monday morning routine — and I noticed a few
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SEARCHMENUSEARCHI've been out and about this morning — giving my money to the bank, shopping for the ultimate new nail art idea ... you know, the usual Monday morning routine — and I noticed a few
Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.
Fill those slow days with a once-a-week special.
The Nail Station in Huntington, Ind., asked clients to create short stories using the names of the salon’s OPI nail polish colors. Here are the first, second, and third-place winning essays.
Business cards — and accompanying business literature — used to be a really big deal. I mean, I guess they still are, as far as "corporate identity" and "branding" and so forth go. I mean, your
Advertising. Need I say more? We all know we need to do it. We all know you have to spend money to make it. But why does making money have to cost so much money? Let's face it.
To advertise his salon, Robbie Schaeffer, owner of ROB|B: An OPI Concept Salon, wrapped up a couple of Smart Cars with reflective graphics of OPI bottles and his salon logo.
Despite having been in business just six months, San Jose, Calif.-based That’s So Pedi Nail Salon beat out well established salons to be voted #1 for manicures and #2 for pedicures in the Metro newspaper’s 2009 Best of Silicon Valley reader survey.
Log onto www.nailsmag.com/2010project for business building and winning marketing ideas.
Recognizing what’s important to our employees and clients is more than knowing their favorite shade of polish or the names of their children; it’s about understanding that they embrace the things they do, in part, because of what the world looked like as they grew up.
Create a 30 second elevator speech and use it.
Four easy opportunities to show clients that you care and also attract back clients who have not returned recently.
Did you know the mysterious Google algorithm that determines your search page ranking favors websites that update their content frequently? So if it’s been a while since you’ve freshened up your site, a little tweaking may be in order; this will keep it interesting to both the search engines and to your clients.
For the last five years retailers have followed a trend that spa owners need to be aware of. Don’t forget the Internet. Four of the eight biggest retail e-mail volume days of the year occurred in the weeks before Christmas last year. These days actually have names, “Cyber Monday” (November 27) with the following three Mondays being referred to as “Echo Mondays” (December 4, 11 and 18). Sending out e-mails to your data base around these dates makes good sense.
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
The Paris-inspired salon The Pampered Girl is co-owned by friends and former coworkers Christina Yang and Alexandra Armstead. In divvying up the responsibilities and bringing new ideas to the table, they’re finding that two heads are better than one.
Here are some ideas on how to make your salon the "IT" place to party.