My Growing List

Partner Agreement Liability insuranceBiz LicenseEstablishment licenseOccupancy LicenseSalon Branding WebsiteFacebookE-mailWhat we have to have to open:Security depositRent 3 mani tables3 tech chairs3 client chairs3 pedi chairs3 pedi bowls3 pitchersPedi Platform3 Footstools100 TowelsBusiness cardsCell PhoneLogoSignage Trash cans BrochureWindow

Karyn: Best Way to Get Target Clients is Through Current Clients

Editor's Note: Congratulations to Karyn for successfully making it through her first year as a new salon owner! You can read all of Karyn's posts by clicking on the Karyn tag at the left column of

Random Marketing

I’ve been finding that the most random situations are tuning into amazing Marketing Opportunities.Random Incident #1: I was walking back to the shop in the afternoon with my son and his grandma. A lady behind us

Fame Isn't Optional

I've been chitchatting with a colleague about life and stuff and doing nails and she reports that she's been having some "issues" with the owner of the salon where she works ... doesn't that sound like

I Finally Cracked

I’m talking tears, sniffles, and yes…snot. The lights were off in our home. Our boys were asleep, and I’m not sure what my guy said, but whatever it was triggered a frantic outburst of panic from

Tip Toe-ing Toward Our Soft Opening

Only 15 more days until our "Tip-Toe Soft Opening" weekend! We are scheduled to softly open on March 1 due to a couple more setbacks, but otherwise things are coming along well. As of now, I

Nail Salons Are For Lovers

What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or  wham-bam Valentine’s Day salon specials?

Salon Window Displays: 6 Examples

Turn passers-by into walk-in clients with a creative window display. Six salons share the displays that work for them.

Out of Sight: Attracting Clients to Your Hidden Salon

Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?