The International Salon & Spa Expo (ISSE) Long Beach, held January 26-28, is billed as the West Coast’s largest and most influential total beauty event. Produced by the Professional Beauty Association (PBA), the ISSE concept has evolved beyond the traditional “hair” show to really incorporate a diverse exhibitor base covering hair, nails, cosmetics, esthetics, wellness, massage, and advanced education. More than 400 beauty brands were on display for nearly 40,000 beauty professionals in attendance. ISSE Long Beach 2014 will be held January 25-27.
Mastering an e-file is no simple feat, but with so much education coming out now with hands-on video tutorials, nail techs have a better chance than ever to become e-file top guns at their salons. Here are some of the top e-files on the market and the latest videos online to help you stay on top of the game.
Miss Professional Nail president Mike Vo has announced the company’s first annual “100 Dresses” campaign in conjunction with non-profit Working Wardrobes. After accepting the invitation to join its board of directors earlier this year, Vo explored opportunities
A quick lotion or hand scrub can make a manicure quite memorable. And a sales pitch on the beneficial ingredients of a hand care product as you massage it into your clients’ skin can make them want to purchase the product for home use. To help you with retail as well as with themed services, NAILS has compiled the latest delicious-smelling hand products to keep hands well-moisturized and supple.
If you’d like to see how this year’s favorite products stack up to years past, log on to www.nailsmag.com/RCA to take a look at what products are consistently on the list from year to year and who has broken into the club of finalists. (You’ll notice slight modification in our categories from year to year to reflect industry trends.)
Part of business building is client retention. It does not do a lot of good to put out the effort to get people in the door if you can’t keep them in your chair. Something I
