We’re pleased to announce an exciting new chapter in the evolution of the MODERN SALON brand. As beauty professionals increasingly blend traditional salon services with wellness offerings, we’re answering that call with the official launch of MODERN Spa & Wellness—a new content channel and community that brings together the best of beauty, spa, medspa, and wellness.

Alongside our sister titles, SALON TODAY and NAILS, we’re expanding our focus to explore how salon professionals are integrating self-care rituals, new service categories, and innovative technologies into their businesses. From spa add-ons and skincare to tech-forward wellness solutions, we’re here to cover it all—with the same editorial integrity and creative spark you’ve come to expect from our brands.

Scroll down to read the official press release and learn more about this dynamic new expansion:

FOR IMMEDIATE RELEASE

MODERN SALON, SALON TODAY, and NAILS Expand into Spa, Medspa, and Wellness with Launch of MODERN Spa & Wellness

Leading Professional Beauty Media Brands Announce New Editorial Focus on Elevating Salon Services with Spa and Wellness Innovations

[Los Angeles, CA ] – MODERN SALON, SALON TODAY, and NAILS—three of the most trusted media brands in the professional beauty industry—are expanding their coverage into the spa, medspa, and wellness world with the launch of MODERN Spa & Wellness. This new content channel and community will explore how salons and beauty professionals are embracing the latest innovations in self-care, wellness, and technology.

“For decades, MODERN SALON, SALON TODAY, and NAILS have been at the forefront of educating and inspiring beauty professionals,” says Angela Reich, Group Publisher, Beauty, Health, and Wellness, Bobit. “As the industry continues to evolve, we recognize the growing connection between beauty, wellness, and self-care. MODERN Spa & Wellness will serve as the go-to resource for salon owners, estheticians, spa professionals, and beauty service providers looking to integrate spa and wellness elements into their offerings.”

The wellness industry is experiencing significant growth, making it an opportune time for MODERN SALON, SALON TODAY, and NAILS to expand their focus and align with current market trends and address the evolving needs of beauty professionals and consumers alike.

Industry Growth and Market Potential

• Global Wellness Economy Expansion: The global wellness economy reached a record $6.3 trillion in 2023, representing over 6% of the global GDP. This marks a substantial increase from $4.6 trillion in 2020, with projections indicating the market will approach $9 trillion by 2028, growing at a compound annual growth rate (CAGR) of 7.3% from 2023 to 2028. (Global Wellness Institute)

• U.S. Spa Industry Milestones: In 2023, the U.S. spa industry achieved a record-breaking revenue of $21.3 billion, surpassing the previous high of $20.1 billion in 2022. The number of spa visits increased to 181 million in 2022, with revenue per visit reaching an all-time high of $111.50. (2023 ISPA U.S. Spa Industry Study)

Consumer Demand and Industry Trends

• Increased Focus on Self-Care: Post-pandemic, consumers are prioritizing health and wellness, seeking products and services that offer both immediate and long-term benefits. This shift has led to innovative health habits and a surge in wellness-related content and communities. (VogueBusiness.com)

“By launching MODERN Spa & Wellness, we are positioning our legacy titles to embrace the burgeoning wellness movement, to provide comprehensive coverage of new products, technologies, and supplements in the wellness industry, enabling beauty professionals to elevate their services and cater to the evolving preferences of health-conscious consumers,” says Colin Sutherland, CEO, Bobit Business Media.  “This strategic expansion not only aligns with current industry growth but also reinforces our commitment to leading the conversation in the beauty and wellness sectors.”

About MODERN SALON, SALON TODAY, and NAILS

• MODERN SALON has been the leading resource for hairstylists and salon professionals, delivering education, trends, and business insights for over 100 years.

• SALON TODAY is the premier business management resource for salon owners and managers, providing expert strategies on leadership, operations, and profitability.

• NAILS is the ultimate destination for nail professionals, featuring the latest trends, techniques, and business-building strategies.

With the launch of MODERN Spa & Wellness, these powerhouse media brands will continue to empower beauty professionals with fresh content on spa and wellness trends, cutting-edge technologies, and strategies for creating an elevated client experience.