Behind the Scenes: Everyday Nail Tech Reaches for the Stars
It didn’t take Elaine Watson long before she began setting her sights past the nail table.
by Staff
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It didn’t take Elaine Watson long before she began setting her sights past the nail table.
Richard Hurter, president and CEO of Kupa Inc., has announced the acquisition of Nailebrity. Elaine Watson will be retained as executive vice president.
Elaine Watson uses Cuccio Colour to get Minnie Driver ready for a commerical.
The Cuccio team created two nail looks for the LaQuan Smith presentation.
If you’re a nail technician there’s no shortage of goals that can be accomplished in this industry. Some technicians dream of winning competitions or taking on celebrity clients. But for others, the dream is to launch a successful product. Take it from those who have done this before, a great idea doesn’t necessarily translate into a smooth debut. Learn from these professional case studies what it takes to sell your invention to your peers with maximum impact.
Elaine Watson, Star Nail International vice president of marketing and global education director, created our July cover’s fabric with resin and UV sealer-encapsulated nails. You can use just about anything — have your client bring in their old favorite piece of clothing.
Reach for the Star(s): Elaine Watson has a very long title at Star Nail International. In addition to being vice president of marketing and sales, she’s also the global education director. That means she wears a lot of hats. Her main focus is on Cuccio Veneer gel-polish and Cina nail art lines.
Elaine Watson shows how to create a Crinkle Form so you can sculpt Stained Glass Nails with a crinkle effect. Learn how to sculpt stain glass nails with the crinkle effect by clicking here.
The top-ranked tennis player and licensed nail tech turned to nailebrity Elaine Watson for her cover nails.
Nail artist expands and makes jewelry from acrylic.