
The Writing on the Wall: Facebook Marketing
“Your Facebook wall is a conversation with your clients and should be engaging,” says Phil Evans of Salon Guru.
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“Your Facebook wall is a conversation with your clients and should be engaging,” says Phil Evans of Salon Guru.



How is your salon Facebook page coming along? Have you loaded some photos? Have you picked up some fans? Are you waiting for more detail from me? I want to clarify some things from the last
We asked techs who have been in the business five years or more how technology and social media have changed their daily salon lives.
Today I ran out of gel top coat. Not that I don’t have about 20 other bottles of gel top coat. Several of which, frankly, I like very much and know exactly where and how to
If you do much online networking, or even networking at shows, you have probably run into Rhonda Kibuk from The Purple Pinkie. She is knowledgeable, fun, and willing to share. I am constantly in awe of
Sara Cole, owner of Parisian Nails of Sequim in Sequim, Wash. started a business Facebook fan page when she began nail school because it was the best way she knew to hit the ground running when she graduated. And it worked.
I get Dashing Diva’s monthly e-mail newsletter, Diva Dialogue, and it’s always got some good business tips, interesting fashion trends, and helpful technical and product info. This month there was a good social networking piece that
As the editor in charge of NAILS’ social media, I wanted to offer you my tips for boosting your following.
This #naileyes finding was submitted by Anna Ryder.I've talked to you about the concept of "nail eyes" for years now. After the most recent blog asking you to use a #naileyes hashtag, someone took it
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.