Responding to Your Yelp Reviews

Through sites like Yelp, word-of-mouth about nail salons now reaches millions of people online in a matter of seconds.

On My Mind: Is It a Social Burden?

My advice: Find out from your clients what sites they are active on before adding these sites to your lineup. Set up your accounts across the platforms where the majority of your clients already are.

White Scrubs...Who Knew?

Picture this...I decided that I'm not going to buy my scrubs from Walmart. Why you ask? Two reasons. First, the fabric (to me) literally feels like it's going to take layers of my skin off; yes

I Want to Be Like Rhonda When I Grow Up!

It’s been six months since we opened Polish Salon. We have had almost 100, mostly new, clients, come in for services and still get a good amount of walk-ins. But my question is: Why are they

How Do You Rate?

Salon owners have more control of their online reputations than you might think. Up the interaction on consumer review sites to get the most out of social networking. 

Yelp Advertising is Working

YELP! We love Yelp, and in the past two weeks we must have had 10 new clients say they found us on Yelp. Just when we thought, "Is anyone ever going to come in again?" we

Advertising in the Internet Age

When did advertising become so expensive? As with any new salon, advertising and marketing are crucial to the success of driving clients in. We all know that but hate to spend the money. It's not a

The Reviews Roll In

We’ve been reviewed and well-received by several blogs.We’ve gotten nods of approval from a couple TV stations. Here’s a link to our last segment on 190 North: http://190north.com/video?id=8713592&pidAnd then, there was Yelp. One bad review on

Turn a Negative Online Review Into a Positive

At some point every salon owner is going to come face-to-face with negative online reviewers, but it does not have to be doomsday for your salon or spa.