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My advice: Find out from your clients what sites they are active on before adding these sites to your lineup. Set up your accounts across the platforms where the majority of your clients already are.
Is your online reputation hurting your business? If you haven’t been managing your cyber-presence, try these three steps for making it squeaky clean.
Going ape on social media doesn't exactly look professional and may not get you the results you're looking for. In this episode of The Nail Hub Podcast, Elizabeth Morris discusses how and when you should vent.
Elizabeth Kraus offers four tips to encourage clients to leave reviews and beef up your online presence.
Girls love nails — and many do their own manis and pedis instead of visiting the salon. But there are things you can do to bring them in and keep them coming back for more.
A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.
At some point every salon owner is going to come face-to-face with negative online reviewers, but it does not have to be doomsday for your salon or spa.
“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?
It’s been nice that everyone knows I opened a salon with Kim and Natalie after all these years -- thanks to this NAILS Magazine blog of course. Juli Miller and Diane Self from INM and Elsbeth
I cannot seem to talk my clients into spending 10 minutes to write a positive review for me or the salon on Yelp ... or any other peer-review site it seems. I've posted numerous requests for reviews
