Tech Pays for Help From Yelp
For the past year and a half, salon owner Rachael Waggoner has been investing precious marketing funds in pay-per-click advertising on Yelp.
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For the past year and a half, salon owner Rachael Waggoner has been investing precious marketing funds in pay-per-click advertising on Yelp.
Through sites like Yelp, word-of-mouth about nail salons now reaches millions of people online in a matter of seconds.
Like it or not, Yelp is here to stay — your best bet is to make the most of this powerful marketing tool.
YELP! We love Yelp, and in the past two weeks we must have had 10 new clients say they found us on Yelp. Just when we thought, "Is anyone ever going to come in again?" we
Salon owners have more control of their online reputations than you might think. Up the interaction on consumer review sites to get the most out of social networking.
This month we asked nail techs:How do you react to negative feedback on Yelp? Do you respond?
When did advertising become so expensive? As with any new salon, advertising and marketing are crucial to the success of driving clients in. We all know that but hate to spend the money. It's not a
A day spa and two med spas were among 19 companies cited by New York Attorney General Eric T. Schneiderman for posting fake consumer reviews online — a practice called “astroturfing.”
There’s more to online reviews than just a star rating. Studying customer comments can help you determine what you’re doing right and, more importantly, what areas you should focus on for improvement.
That’s what I think every time I hear "yelp." Or that I stood on the dog’s toe. But, of course, some of us know that Yelp.com is the cool new kid on the Internet block. I