MENU
SEARCHThrough sites like Yelp, word-of-mouth about nail salons now reaches millions of people online in a matter of seconds.
Through sites like Yelp, word-of-mouth about nail salons now reaches millions of people online in a matter of seconds. “If you’re diligent in monitoring and responding diplomatically to your reviews, you will reap the benefits,” say Morgan Remmers, manager of local business outreach at Yelp. “Once you claim your free business account (at biz.yelp.com), Yelp gives you access to a suite of free tools, allowing you to connect with customers who have left reviews about your business.” When presented with a new review about your nail salon, Remmers offers these tips on how best to respond.
1. Decide how you want to connect. In your Yelp Business Account, just below each review, you’ll see options to either send a private message or post a public comment to that customer. Sending a private message is much like sending someone a personal e-mail and goes directly to the reviewer. A public comment, when used properly, is your best PR tool as your comment posts directly below the consumer’s review for the public to see.
2. Choose the tool best suited for the job. A private message is best used to thank patrons for writing a positive review and is also a good first step to get more information from a customer about a less-than-positive experience. A good use of the public commenting tool is to state your business’s policy or to clarify any inaccuracies.
3. Craft a response you can be proud of. Regardless of whether you are sending a private message or posting a public comment, respond diplomatically. Thank the reviewer for her feedback and state your policy where appropriate. Sometimes customers will even update their review after being approached by a business owner who uses Yelp’s messaging tools properly.
4. Don’t obsess. Keep in mind that consumers are looking at the big picture about your business, so don’t focus or obsess over any single review. It’s also great to pay some attention to happy customers by sending them a quick message thanking them for taking the time to write a positive review.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
