Should You Run Paid Ads on Social Media?
A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.
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A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.
Going ape on social media doesn't exactly look professional and may not get you the results you're looking for. In this episode of The Nail Hub Podcast, Elizabeth Morris discusses how and when you should vent.
Like it or not, Yelp is here to stay — your best bet is to make the most of this powerful marketing tool.
Elizabeth Kraus offers four tips to encourage clients to leave reviews and beef up your online presence.
There’s more to online reviews than just a star rating. Studying customer comments can help you determine what you’re doing right and, more importantly, what areas you should focus on for improvement.
For the past year and a half, salon owner Rachael Waggoner has been investing precious marketing funds in pay-per-click advertising on Yelp.
This month we asked nail techs:How do you react to negative feedback on Yelp? Do you respond?
A day spa and two med spas were among 19 companies cited by New York Attorney General Eric T. Schneiderman for posting fake consumer reviews online — a practice called “astroturfing.”
Through sites like Yelp, word-of-mouth about nail salons now reaches millions of people online in a matter of seconds.
My advice: Find out from your clients what sites they are active on before adding these sites to your lineup. Set up your accounts across the platforms where the majority of your clients already are.